Esthetic Beauty: from zero to +167% online visibility.
The complete digital launch of a luxury Swiss beauty institute: a multi-page website in three languages, brand guidelines, logo, print materials and a digital strategy to attract an international clientele.
- IndustryBeauty institute & wellness
- LocationRolle, Switzerland
- LanguagesFR · EN · RU
- EngagementWebsite · Branding · Print
A luxury institute, a digital presence built from zero.
Build a brand and a digital presence from zero.
No logo, no website, no existing communications. Everything had to be created, in a premium universe with a trilingual clientele.
No digital presence at all
The institute was invisible online: no website, no Google listing, no social channels. For a luxury establishment targeting an international clientele around Lake Geneva, the priority was a storefront worthy of the service on offer.
A high-end brand identity to create
The Esthetic Beauty universe (elegance, naturalness, personalization) had to come through in every visual element: logo, typography, gold and ivory palette, discreet animations. Everything had to breathe luxury and serenity.
A trilingual, international clientele
The institute's clientele mixes French-, English- and Russian-speaking residents. The website had to be fully available in three languages, with intuitive navigation and content adapted to each audience.
Website, branding, print: one consistent identity across every medium.
We took on the entire project, from creating the logo to launching the website by way of the print materials, delivering a complete, consistent brand identity from day one.
Brand guidelines & logo
Design of the Esthetic Beauty logo (a gold mandala inside an elegant circle, serif typography for the lettering) and a full set of brand guidelines: gold, ivory and soft violet palette, typography, illustrative iconography. Every element captures the high-end essence of the institute.
Multi-page website in three languages
An elegant multi-page website with navigation in French, English and Russian. Treatment pages (facial care, body massage, hair removal), a product catalogue (face, body, hair), an institute page, customer reviews and a contact form. Airy design, refined typography, fast loading.
High-performance hosting
Deployed on Eclixia infrastructure: a dedicated server with SSL, anti-DDoS protection, daily backups and continuous monitoring. Load times optimized for a smooth experience on every device, mobile first, a priority for an on-the-go clientele.
Complete print materials
Design and production of the paper communication materials: double-sided business cards, presentation flyers and invitations. Consistent with the brand guidelines and produced on premium stock to reflect the institute's positioning.
From invisibility to a recognized presence.
Starting from zero, Esthetic Beauty Centre became visible in the region's search results, multiplied its booking requests and saw its revenue grow significantly.
- +167%Online visibilitysince the website launch
- +150%Booking requestsvia the website and the form
- +55%Revenuegrowth after the digital launch
- 3
- 0 → 100
- 4
- 100%
The website and the materials in a few views.
I am very happy with the work delivered. The website they created fits my business perfectly, and in several languages. Eclixia also handled our social media communications as well as the design and production of my business cards.
Everything we created for Esthetic Beauty.
A complete identity-creation engagement, from the logo to the website by way of the print materials, delivered from A to Z.
Brand identity
- Gold mandala logo
- Complete brand guidelines
- Gold and ivory palette
- Typography & iconography
- Brand usage guidelines
Website
- Multi-page WordPress website
- FR / EN / RU translation
- Facial & body treatment pages
- Product catalogue
- Institute & reviews page
- Contact form
Hosting & technical
- Eclixia server hosting
- SSL certificate
- Anti-DDoS
- Daily backups
- Continuous monitoring
Print materials
- Double-sided business cards
- Presentation flyers
- Invitations
What you want to know.
Why a trilingual website for a local institute?
The Lake Geneva region concentrates a dense international clientele: expatriates, cross-border workers, tourists. A website in French, English and Russian captures each segment at the moment they search for a treatment or an institute. Russian-language traffic in particular accounted for a significant share of visits from launch.
How long to go from zero to a live website?
For a complete engagement like this one (logo, brand guidelines, multilingual website and print materials), we usually work in 4 to 6 weeks. Creating the logo and the guidelines first makes the website build fast afterwards.
Are print materials still worth it in a digital world?
For a premium institute, absolutely. Business cards and flyers handed over after a treatment or at a local event extend the impression left in the session. When they are consistent with the website and the logo, they reinforce the brand's credibility and memorability.
Can the website evolve easily after launch?
Yes. The website runs on WordPress: adding a new treatment, a product or an article is done directly from the admin interface, without touching the code. We stay available for more structural changes.