How much are your lost leads costing you?
One lead in two goes cold for lack of a fast enough follow-up. In 30 seconds, put a number on the revenue your company lets slip away every year, and on what you could recover.
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MIT study: a call-back within 5 minutes multiplies your odds of qualifying a prospect by 21.
- Converted into customers8
- Lost for lack of follow-up30
- No outcome62
The red segment is the one we recover first with automated follow-ups.
Indicative estimate, based on our median results and on market benchmarks (Google Ads, Gartner, 2025 studies). Your real numbers depend on your offer and your starting point. We refine them during an audit.
Most inbound inquiries are never converted, not for lack of ad budget, but for lack of follow-up. The longer the first contact takes, the colder the lead gets: an MIT study showed that a callback within 5 minutes multiplies the odds of qualifying a prospect by 21. This calculator estimates the annual loss tied to your current callback delay, and the amount you could recover with automated follow-ups.
What you should know
Why does a slow callback lose sales?
A prospect who fills out a form is often comparing several providers at the same time. After a few hours, they have already moved forward with a competitor or lost their motivation. MIT and Harvard Business Review studies show that inquiries recontacted within the first five minutes convert far better than those called back the next day.
Where do the lost-lead percentages come from?
They reflect orders of magnitude observed on inbound inquiries depending on time to first contact. The calculation remains an estimate: your real rates depend on your market and your offer. We measure them precisely during a diagnosis.
How do you recover that lost revenue?
By combining a controlled callback delay with automated follow-ups: an immediate acknowledgement, follow-up sequences by email and text, an instant notification to the sales team, and lead scoring to prioritize the hottest prospects. That is the core of our growth and AI work.