Is your advertising really profitable?
A flattering ROAS can hide campaigns that lose money. Calculate your real net profit, compare yourself to your industry average and see the gain of an optimized ROAS.
- 01Enter your situation
- 02See the impact live
- 03Take action
Average ROAS observed in this industry: 3.2×. US benchmarks, converted to Canadian dollars.
The break-even point (green) depends on your margin: it slides when you change it.
Indicative estimate, based on our median results and on market benchmarks (Google Ads, Gartner, 2025 studies). Your real numbers depend on your offer and your starting point. We refine them during an audit.
Raw ROAS, meaning the revenue generated per dollar spent, does not tell you whether you are making money: everything depends on your margin. This simulator calculates your break-even point, your current net profit, positions it against your industry's average ROAS (2025 benchmarks) and puts a number on what an optimized ROAS represents over the year.
What you should know
What is the difference between ROAS and profitability?
ROAS measures revenue per advertising dollar. Profitability accounts for your margin: a ROAS of 3 is profitable with a 60% margin, but a loss with a 25% margin. The break-even point is the inverse of your margin.
What is the break-even ROAS?
It is the minimum ROAS below which every dollar spent loses you money. It is calculated as one divided by your gross margin rate. Below it, you need to act fast.
How do you improve your ROAS?
By working on account structure, targeting, creative, tracking (so you are not managing blind) and above all landing pages, often the weak link. It is the combination of these levers that pushes ROAS up on our accounts.