The resource centre
Free tools to steer your growth
Calculators, live audits and assessments, grounded in real market benchmarks and in our own results. No sign-up, and embeddable on your site.
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Calculators & simulators
All calculators (12) Put numbers on your levers
Full simulators that recalculate everything live, tuned to your industry.
- Acquisition simulatorFrom ad budget to signed customer: the whole chain, at a glance.
- Cost of lost leadsHow much your poorly followed-up leads cost you, every year.
- Profitable CPLThe maximum cost per lead you can pay and stay profitable.
- ROAS & ad profitabilityIs your advertising really making money?
- Marketing budgetHow much to invest in marketing, and how to allocate it.
- LTV : CACThe health of your acquisition in one ratio.
- Automation ROIHow much time and money you recover by automating your repetitive tasks.
- Capacity at constant headcountHow many more files your team can handle, without hiring.
- Quote-to-close conversionThe revenue you recover by following up your quotes properly.
- Multi-location / network managementWhat centralized management is worth when you run several locations.
- Cost of missed appointmentsWhat no-shows cost you, and what automatic reminders recover.
- CMO vs fractional leadershipHire a marketing director or go fractional: compare both costs.
Live analyses
All audits (6) Audit your presence
You enter your business, we query the AIs and Google in real time.
- Visibility in AI answersDo ChatGPT, Gemini and Claude talk about your business?
- Local SEO auditYour local visibility on Google, put under the microscope.
- On-page SEO auditYour page's SEO fundamentals, checked live.
- Website speed checkYour site's real speed, measured the way Google sees it.
- AI Act self-assessmentWhere does your AI compliance stand? Twelve questions to find out.
- Full visibility checkupAI, Google, reputation, website, brand: nine pillars measured at once.
Assessments & self-audit
All assessments (3) Benchmark your maturity
A few minutes to spot your growth priorities.
Study · 2026 Benchmark
The acquisition benchmark
Cost per lead, conversion rate, ROAS and budget by industry. Benchmark your performance against your market, on sourced 2025 data.
18industries analyzed, with the Eclixia "managed CPL" columnSee the benchmark Growth glossaryThe vocabulary of growth, without the jargon
ROAS, CPL, CAC, LTV, funnel, AEO: every concept explained simply, with the formula, a concrete example and the tool to compute it.
62terms in 6 families, with instant searchOpen the glossary Templates and checklistsTemplates ready to use
Dashboards, media plans, pipeline trackers, audit checklists: files we built ourselves, to download and adapt to your business.
20guides and Excel, CSV and PDF templates, freeSee the templatesComing soon
We keep growing the resource centre
GuidesAcquisition playbooks by industryThe method, step by step.
StudiesBenchmark by tradeYour reference points, industry by industry.