Onigri: an artisan online store made profitable, 3.8x ROAS.
For this Lyon-based maker of personalized candles, every advertising euro had to count. An online store built to sell, Google Ads campaigns managed on return: +180% traffic and €3.80 generated for every euro invested.
- IndustryArtisan e-commerce
- ProductPersonalized candles
- LocationLyon, France
- EngagementStore · Hosting · Ads
Turning artisan craft into a store that converts.
Launch an online store for an artisan brand.
Build a digital presence consistent with Onigri's premium universe, generate online sales and reach gift buyers at the right moment.
A demanding brand identity
The Onigri universe (bohemian, eco-responsible, poetic) had to come through in every element of the store: typography, colours, product page layouts, photography.
A complex catalogue with variants
Each candle comes with options (size, fragrance, wick) at differentiated prices. The store had to handle inventory, combinations and a friction-free buying experience.
Reach buyers at the right moment
Candle sales peak around holidays and birthdays. Timed well, a Google Ads program could turn that purchase intent into direct orders.
A custom store, full infrastructure and targeted acquisition.
We built the store from scratch on WooCommerce, hosted everything on our secure servers, and launched a targeted Google Ads campaign to maximize sales at the right moments.
Custom WooCommerce store
An online store true to the Onigri universe: clean light-background design, elegant typography, product pages with variants (size, fragrance, wick), photo galleries, promotional banner and collection management. Every detail reinforces the jewellery-for-the-home image.
Secure hosting on our servers
The store runs on Eclixia infrastructure: a dedicated server with anti-DDoS protection, SSL certificate, automatic daily backups, uptime monitoring and professional email. The store stays up without interruption, including holiday traffic peaks.
Google Ads campaign
Google Shopping and Search campaigns targeting buyers of artisan candles and original gifts across France. A seasonal strategy (Christmas, Mother's Day, Valentine's Day) to capture purchase intent when perceived value is highest. Engagement closed at the end of 2020.
Optimized buying experience
A simplified purchase flow: variant selection, smooth add-to-cart, clear order summary. A promotional banner with a welcome code (-10%) and free delivery over €60, two conversion levers built directly into the store.
Online sales, from launch.
The store generated orders from the day it went live. The Google Ads campaign amplified sales over the key periods, with a solid return on investment for an artisan brand.
- +180%Organic trafficin the 6 months after launch
- 3.8xGoogle Ads ROASreturn on ad spend
- +240%Online orderspeaks over the holiday periods
- 40+
- 100%
- 3
- 0
A store that looks like the brand.
Eclixia captured the Onigri universe perfectly in our online store. The store is beautiful, smooth, and above all it sells. Their work on the Google campaigns let us reach exactly the right buyers at the right moment.
Everything we delivered for Onigri.
A 360° program for the brand's digital launch: store, infrastructure and acquisition. The Ads campaign was closed at the end of 2020; the store and hosting remain in production.
E-commerce store
- Custom WooCommerce design
- Product pages with variants
- Catalogue management
- Promotional banners
- Optimized purchase flow
- Responsive mobile & desktop
Infrastructure
- Eclixia server hosting
- Anti-DDoS protection
- SSL certificate
- Automatic daily backups
- @onigri.com email
- Uptime monitoring
Google Ads (closed 2020)
- Google Shopping
- Google Search
- Seasonal strategy
- Conversion tracking
- ROAS optimization
- Monthly reporting
What you want to know.
Is WooCommerce the right fit for a small artisan brand?
Yes, it is often the best choice for an independent brand with a limited catalogue (under 200 SKUs) and product variants. WooCommerce offers total flexibility on design, inventory management and personalization options: perfect for a brand universe as strong as Onigri's.
What Google Ads strategy works for artisan e-commerce?
For a brand like Onigri, we combine Google Shopping (product listings with photo and price right in the search results) and Search campaigns on high-intent queries such as personalized gift candles or dried flower candles. The seasonal strategy (ramping budget ahead of Christmas, Valentine's Day and Mother's Day) is the key to a strong ROAS.
How do you host your clients' online stores?
On our own infrastructure: a dedicated server with anti-DDoS protection, antivirus, SSL certificate and automatic daily backups. Unlike standard shared hosting, our clients get 24/7 availability, fast incident response and direct support. No middleman.
How long to launch a similar store?
For a WooCommerce store with 20 to 50 products, a custom design and the infrastructure setup, we usually work in 3 to 5 weeks. Google Shopping campaigns can go live at launch, provided the product feed is configured correctly.