Solstice (em2c Group): visibility launched and converting from day one.
For the subsidiary of French property group em2c, the brief was to launch a brand with a storefront worthy of the program and a user flow that converts. The result: 1,285+ visitors at launch, on a custom website designed with Kojak Design.
- IndustryProperty development
- Groupem2c
- EngagementCustom website
- StatusDelivered
A digital storefront worthy of the program.
A launch with no room for error.
A premium property program with a strong identity, tight deadlines and a conversion requirement from the very first visitor.
A demanding brand identity
The mockups supplied by em2c and Kojak Design demanded a faithful build: typography, colours, spacing, animations. Everything had to match the client's vision.
Conversion from launch day
The website had to generate qualified contact requests within the first days. Clear page structure, visible CTAs, simple forms and tracking operational before go-live.
Performance & mobile-first
An audience that browses on mobile first, and a premium brand image not to compromise. The site had to load fast, render perfectly on every device and pass the Core Web Vitals.
Custom development, from pixel to tracking.
We worked directly from the Kojak Design mockups for a faithful build, then made sure every page loaded fast, rendered perfectly on mobile and guided the visitor toward conversion.
Pixel-perfect build
Custom development from the em2c and Kojak Design mockups. Typography, palettes, spacing and interactive behaviour respected throughout, for an experience true to the client's vision.
Performance & mobile-first
Optimized assets, lazy-loaded images, lean code and multi-device testing. Smooth navigation on mobile and green Core Web Vitals scores for a premium feel on every screen.
Conversion flow & tracking
Strategically placed CTAs, simplified contact forms and tracking of the key events: views, clicks and form submissions, to measure and optimize conversion.
Inner pages & site structure
Service pages built to the validated sitemap (land engineering, project management assistance, CSR, news, and more). Every page follows the brand guidelines, carries its own content and fits into the site's global navigation.
Delivered, visible, and already performing.
From go-live, the website generated organic traffic and contact requests. Fidelity to the mockups and attention to performance made for a friction-free launch.
- 100%Custom-builtfaithful to the Kojak Design mockups
- +1,285Visitors at launchover the launch period
- +66%Organic trafficof visitors coming from Google
- 7+
- < 30 days
- 100%
- 3
The website in a few views.
What we delivered for Solstice.
A complete custom website, from mockup integration to go-live, with tracking and conversion optimization.
Development & build
- Kojak Design mockup integration
- Custom front-end development
- Animations & interactions
- Contact forms
- Mobile & desktop navigation
Performance & technical
- Core Web Vitals optimization
- Mobile-first
- Lazy-loaded images
- Baseline technical SEO
- Multi-device testing
Tracking & conversion
- Tracking setup
- Key events
- Strategic CTAs
- Optimized forms
- Launch reporting
What you want to know.
How is this different from a classic web agency?
We do not deliver a customized template; we develop from your mockups. On this project we started directly from the Kojak Design files and built pixel by pixel, with particular attention to native performance and conversion flows.
How do you guarantee fidelity to the mockups?
By working directly with the source files supplied by the designer, with regular reviews of any visual gaps. The final result matches what the client approved in the mockups, including interactive behaviour and animations.
Is SEO included in the engagement?
We always include the technical SEO fundamentals: semantic structure, meta tags, sitemap, load performance. For Solstice, that translated into 66% of traffic coming from Google within the first weeks. A dedicated SEO engagement can go further.
What are the usual timelines for this kind of project?
For a custom brochure site of this scale, we usually work in under 30 days between receiving the final mockups and going live. The quality of the mockups supplied by Kojak Design made for an execution without endless back-and-forth.