Business clients for your accounting firm.
An incorporation, a CRA notice, an owner fed up with their current accountant: when a business owner looks for a CPA, they compare online and locally. We make your firm visible at the right moment, with the right message.
- 70%of owners look for their accountant online
- 3+ yearsaverage lifetime of an accounting client
- <48 hoursto launch a first campaign
An accounting client is won for years.
Switching accountants is rare: whoever captures the owner at the right moment (incorporation, dissatisfaction, growth, a CRA scare) keeps them for years of recurring fees. If your firm is not visible on those searches, another CPA signs a high-lifetime-value client.
Not enough new clients
The firm lives off referrals and word of mouth, a slow and unpredictable flow that is hard to accelerate when you want to grow, and that peaks uselessly during tax season when you are already at capacity.
Hard to stand out
Every firm looks the same online. Without a clear message (specialty, industry, cloud stack, responsiveness), the owner picks at random, on price, or defaults to an online-only provider.
An unknown acquisition cost
You sometimes spend on marketing without knowing what it returns. Yet an accounting client is worth thousands of dollars over several years of engagements: that deserves managed acquisition.
What you deal with, and what we put in place.
For each brake on the firm's growth, a concrete answer, managed on data and cost per client.
- What you are living
"We don't win enough new clients."
Referrals alone cannot support the growth you want.
What we put in placeCampaigns per need
A dedicated structure per intent: incorporation and startup accounting, switching accountants, corporate year-ends and T2s, industry expertise. We capture the demand at the moment it forms.
- Google Ads
- Search
- High intent
- What you are living
"Nothing distinguishes us online."
Your firm blends into the mass of results.
What we put in placeA message and pages that differentiate
Your specialty, your industries and your way of working (cloud accounting, fixed-fee packages, responsiveness) put forward on landing pages that convert.
- Positioning
- Landing pages
- Conversion
- What you are living
"We pay for clicks outside our target."
Poorly targeted visibility attracts inquiries outside your market or your ideal client.
What we put in placeLocal, qualified targeting
Ads focused on your region and the profiles that matter (incorporated small businesses, professionals, e-commerce), with exclusions to filter out the rest, including the personal-tax-only crowd if that is not your model.
- Geo-targeting
- Audiences
- Local
- What you are living
"We don't know our cost per client."
Without measurement, impossible to arbitrate the acquisition budget.
What we put in placeClean tracking and a cost per client
Calls and forms tracked, conversions measured, and cost per client set against multi-year client value. You manage your acquisition like you would advise a client to.
- Tracking
- Conversions
- Reporting
From audit to a flow of clients, no friction.
Four steps to turn your acquisition into a managed channel, month after month.
- 01Week 1
Audit & framing
We map your profitable services, your ideal client, your region and the local competition on Google, tax-season peaks included.
- 02Weeks 1-2
Launch
Account build, structure per need, ads and landing pages written for owners, not accountants. Targeted go-live.
- 03Ongoing
Optimization
Weekly management: bids, negative keywords, audiences, seasonal calendar. We concentrate the budget on what signs.
- 04Ongoing
Measurement
Calls and forms tracked, cost per client, clear reporting set against multi-year client value.
Client acquisition that is predictable.
Orders of magnitude from our local B2B acquisition engagements. They vary with your target, your region and your budget.
- 2.2xinbound inquiriesvs. referrals alone
- -25%cost per inquiryafter 3 months of optimization
- 4xclient valueover the life of the engagement
- 48 hoursto be visibleon your key services
CPA firm
- +18meetings / month
- 2.8xROAS
- -25%cost / inquiry
Illustrative figures, based on our local B2B acquisition systems.
An accounting client is won for years. That is exactly why it deserves managed acquisition, not just word of mouth you sit and wait for.
Tony GomezFounder · EclixiaEclixia, growth & operations studio, Lyon
Tools for your business
Put numbers on your acquisition and measure your local visibility, free, before you contact us.
Profitable CPL
The maximum cost per lead you can pay and stay profitable.
Use the tool AuditLocal SEO audit
Your local visibility on Google, put under the microscope.
Run the analysis Checklistlocal SEO audit
Everything to check to show up on searches in your area and in the local pack.
DownloadThe questions firms ask us.
Which searches do campaigns work best on?
High-intent searches: "accountant + city", "CPA for small business", "accountant for incorporation", "switch accountants", plus industry expertise. These are the moments an owner is actively choosing, often for years.
Our firm is small. Is this profitable?
Yes, because an accounting client carries a high value over several years of engagements. Even a modest number of new business clients quickly pays back a well-managed, locally targeted acquisition.
Can you target a specific industry or client type?
Yes. We can concentrate acquisition on the clients you serve best (incorporated small businesses, professionals, e-commerce, restaurants) and on your region, and filter out the personal-tax-only inquiries if that is not your model.
How do you measure the return?
Calls and forms tracked, conversions measured, and a cost per client set against the client's multi-year value. You see what every dollar invested brings back.
What budget should we plan for?
We calibrate the media budget together after the audit, starting from a controlled test amount raised once profitability is confirmed, with a heavier push around incorporation and year-end moments. No long lock-in.
Another question?
Talk to an expert