Projects sized for your company.
A general contractor does not live off handyman calls: it lives off full renovations, additions and builds that keep crews busy for weeks. We build the acquisition that attracts those projects: targeted visibility, proof of professionalism, and quote requests qualified by project size.
- Projectsfull renovations, not handyman calls
- <48 hoursto launch a first campaign
- Quotesqualified by project size and budget
Crews to keep busy, a pipeline that swings.
With project managers, crews and equipment, a construction company carries heavy fixed costs. Yet the pipeline often depends on word of mouth and a few referrers. When a big project wraps up with nothing behind it, the whole structure runs empty.
A pipeline that depends on word of mouth
Projects arrive through referrals and repeat clients. Effective, but unpredictable: impossible to plan crew workload more than a few months out.
Inquiries that are too small
When online visibility exists, it mostly attracts small jobs and repairs that tie up your crews for margins that make no sense for your structure. Lead marketplaces make it worse by reselling the same homeowner to several contractors.
A homeowner who is wary by default
Canadians have heard every contractor horror story. Without visible proof (licences, insurance, WSIB clearance, warranties, real projects), the serious client hesitates, and the conversation slides to price.
What you deal with, and what we put in place.
A system built to attract complete projects, not repair calls.
- What you are living
"Our pipeline depends on word of mouth."
Impossible to plan crew workload.
What we put in placeA flow of inquiries you can dose
Campaigns targeted on full renovations, additions and complete projects, by area and client type (high-end residential, commercial fit-outs, condo boards). You adjust the flow to your workload plan.
- Google Ads
- By area
- Workload plan
- What you are living
"We attract small jobs."
Inquiries that cannot keep a structured company busy.
What we put in placeTargeting by project size
Messages, keywords and forms that qualify budget and scope from the first contact (square footage, nature of work, timeline). Handyman requests are filtered out before they ever reach your estimators.
- Qualification
- Budget
- Filters
- What you are living
"We only get compared on price."
Without differentiation, margin melts at every negotiation.
What we put in placeProof that justifies your value
Project pages with real builds, licences, insurance and WSIB clearance, warranties, and a single point of contact across trades. The prospect understands what they are paying for: a company, not one more contractor.
- Portfolio
- Licences & insurance
- Reassurance
- What you are living
"Energy retrofit demand is messy."
Rebate-driven demand attracts tire-kickers and rebate hunters.
What we put in placeRetrofit campaigns built on trust
Dedicated campaigns for insulation, heat pumps, windows and deep retrofits, aligned with current federal and provincial rebate programs, with your certifications up front. We capture the committed homeowner, not the coupon collector.
- Energy retrofits
- Rebates
- Qualification
From word of mouth to a managed pipeline.
Four steps to a flow of projects aligned with your workload plan.
- 01Week 1
Audit & positioning
We map your typical projects, your margins by type of work and your area. We define the projects we want to attract, and the ones we filter out.
- 02Weeks 1-3
System & launch
Pages per project type with your real builds, campaigns per area, qualifying forms and call tracking. Targeted go-live.
- 03Ongoing
Optimization
We adjust bids, areas and messages against the real quality of inquiries: project size, quote rate, signings.
- 04Ongoing
Management
Clear reporting: inquiries, quotes, signed projects, cost per project. The flow is dosed to your workload plan.
A workload plan you can actually manage.
Orders of magnitude from our construction and home-improvement acquisition systems. They vary with your area, your specialties and your budget.
- Qualifiedevery inquirybudget and scope filtered upstream
- By areacontrolled targetingwhere your crews actually work
- 100%of inquiries trackedforms and calls, through to the quote
- Dosableflow of inquiriesadjusted to your workload plan
General contractor
- +9qualified projects / quarter
- 3.0xROAS
- -24%cost / qualified inquiry
Illustrative figures, based on our acquisition systems in construction and home improvement.
The trap for a construction company is traffic that only brings repair calls. Our whole job is filtering upstream so that only the projects worth a project manager's time ever reach you.
Tony GomezFounder · EclixiaEclixia, growth & operations studio, Lyon
Tools for your business
Put numbers on your acquisition and measure your local visibility, free, before you contact us.
Profitable CPL
The maximum cost per lead you can pay and stay profitable.
Use the tool AuditLocal SEO audit
Your local visibility on Google, put under the microscope.
Run the analysis Checklistlocal SEO audit
Everything to check to show up on searches in your area and in the local pack.
DownloadThe questions construction companies ask us.
How do you avoid small-job inquiries?
Through targeting (keywords for full renovations and complete projects, exclusion of repair queries) and qualifying forms that ask for square footage, nature of work and timeline. Small requests are filtered before they reach you.
Our work is local. Does online advertising make sense?
Yes, it is the ideal tool: campaigns are limited to your real service area, and budget concentrates on the sectors where you want projects. Nothing runs where your crews will not go.
We already work with referrers. Is this compatible?
Completely. Online acquisition does not replace your referrers, it reduces your dependence on them: you keep word of mouth and add a channel you can dose to your workload plan.
Do you handle energy-retrofit campaigns and rebates?
Yes. We build retrofit campaigns (insulation, heat pumps, windows) aligned with the federal and provincial rebate programs in force, with your certifications and insurance up front. Trust is the deciding factor in that market, and it favours serious companies.
Do we need a long commitment?
No. We start with one quarter, the time to calibrate targeting and inquiry quality, then continue month to month. No one-sided contracts.
Another question?
Talk to an expert