New patients for your dental clinic.
Implants, clear aligners, emergency dental, a new family dentist: when someone looks for care, they search online and close to home. We make your clinic visible at the right moment, within the advertising rules of your dental college.
- 78%of patients find their dentist online
- <48 hoursto launch a first campaign
- 100%compliant with college advertising rules
Patients search by treatment and by neighbourhood.
A patient does not search for "a dentist" at random: they search "dental implants Toronto", "Invisalign near me", "emergency dentist". If your clinic does not appear on those precise local searches, the patient books with the practice that does, often a consolidator-backed clinic with a big ad budget.
Not enough new patients
The patient base renews slowly, especially for high-value treatments (implants, aligners, full-mouth work). Corporate dental groups are consolidating the market and outspending independents on visibility.
Visibility that says nothing about your services
The patient wants a specific treatment. If your online presence stays generic, they never learn you place implants or treat adult orthodontic cases, and they book elsewhere.
Fear of advertising off-side
Dental advertising in Canada is regulated by your provincial college: factual, verifiable, professional, and in Ontario no testimonials. You want more visibility without a compliance risk. That is exactly the frame we work in.
What you deal with, and what we put in place.
For each obstacle the clinic faces, a precise answer, built around your treatments, your area and the rules of the profession.
- What you are living
"We don't attract enough new patients."
The patient base renews too slowly, especially on high-value care.
What we put in placeCampaigns per treatment
A dedicated structure per high-intent treatment: implants, clear aligners and braces, adult and child orthodontics, cosmetic dentistry, emergency dental. We capture the precise search at the moment it forms.
- Google Ads
- Search
- High intent
- What you are living
"We pay for clicks outside our area."
Poorly targeted visibility attracts patients too far away to come in.
What we put in placeStrictly local targeting
Ads limited to your catchment area and the neighbourhoods patients actually come from. Zero budget wasted on people who will never make the trip to your chair.
- Geo-targeting
- Catchment area
- Local
- What you are living
"We're afraid of breaking college rules."
The advertising standards hold you back, so you stay less visible than the corporate groups.
What we put in placeFactual, compliant messaging
Ads and landing pages that are informative and verifiable, no testimonials where prohibited, no before-after claims that overpromise. Everything is written within your college's standard and approved by you before launch.
- Compliance
- Copywriting
- Reassurance
- What you are living
"We don't know what our marketing brings back."
Without measurement, no way to know which inquiries become patients.
What we put in placeClean tracking of bookings
Calls and booking requests tracked, serious inquiries separated from noise, cost per new patient measured against treatment value. Insurance-covered hygiene patients and $4,000+ implant cases are not the same lead: we track both.
- Call tracking
- Bookings
- Reporting
From audit to a flow of patients, no friction.
Four steps to go from a patient base you inherit to an acquisition channel you control, inside the college's rules.
- 01Week 1
Audit & framing
We map the treatments you want to grow, your catchment area, the local competition and the advertising standard that applies in your province.
- 02Weeks 1-2
Launch
Account build, structure per treatment, factual and compliant ads, dedicated landing pages. Targeted go-live.
- 03Ongoing
Optimization
Weekly management: bids, negative keywords, tests. We concentrate the budget on the inquiries that become booked patients.
- 04Ongoing
Measurement
Calls and bookings tracked, cost per new patient, clear reporting. You manage your acquisition on numbers, not impressions.
A flow of new patients that is predictable.
Orders of magnitude from our regulated-health acquisition engagements. They vary with your treatments, your area and your budget.
- 2.2xnew patient inquiriesvs. waiting for referrals
- -24%cost per inquiryafter 3 months of optimization
- 48 hoursto be visibleon your key treatments
- 100%of ads approved by youbefore going live
Dental clinic
- +24inquiries / month
- 2.9xROAS
- -24%cost / inquiry
Illustrative figures, based on our acquisition systems for regulated health practices.
A health profession does not have to stay invisible. Done properly, inside the college's rules, an informative online presence replaces passive waiting with a flow of patients you actually manage.
Tony GomezFounder · EclixiaEclixia, growth & operations studio, Lyon
Tools for your business
Put numbers on your acquisition and measure your local visibility, free, before you contact us.
Profitable CPL
The maximum cost per lead you can pay and stay profitable.
Use the tool AuditLocal SEO audit
Your local visibility on Google, put under the microscope.
Run the analysis Checklistlocal SEO audit
Everything to check to show up on searches in your area and in the local pack.
DownloadThe questions clinics ask us.
Is a dentist allowed to advertise in Canada?
Yes, within the standards of your provincial college. Advertising must be factual, verifiable and professional; in Ontario, for example, testimonials are not permitted. We write every ad inside that frame and you approve each message before it runs.
Which treatments do campaigns work best for?
High-intent, high-value treatments: dental implants, clear aligners and orthodontics (including adult cases), cosmetic dentistry, and emergency dental. These are the searches where a patient is actively choosing a provider, right now.
Do benefit plans and the CDCP change anything?
They shape demand: most patients are covered by employer benefit plans, and the Canadian Dental Care Plan is bringing new patients into the system. We factor coverage into the messaging and prioritize the treatments where your chair time is worth the most.
Can you keep ads inside our catchment area?
Yes. Campaigns are geo-targeted to your area and the neighbourhoods patients realistically come from, so you only pay for clicks that can become visits.
What budget should we plan for?
We calibrate the media budget together after the audit, starting from a controlled test amount that we raise once profitability is confirmed. A single implant case can be worth $4,000 to $6,000, so even a modest flow of qualified inquiries pays back quickly. No long lock-in.
Another question?
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