Qualified clients for your firm, at the right moment.
Divorce, wrongful dismissal, immigration, a real estate closing, criminal defence: when someone needs a lawyer, they search immediately, in their city and in the right practice area. We make sure they find your firm, not a directory or the competitor down the street.
- 82%of searches for a lawyer are local
- <48 hoursto launch a first campaign
- 100%compliant with law society rules
Clients search by practice area and by city.
Nobody searches for "a lawyer": they search "family lawyer Toronto", "employment lawyer", "criminal defence lawyer near me". If your firm does not appear on those precise local searches, the consultation goes to the first visible competitor, or to a referral platform that charges for the introduction.
Not enough new files
The practice depends on referrals and directories, an irregular flow you do not control. When it slows down, there is no lever to restart it.
Visibility that hides your practice areas
The client is looking for a precise area of law. If your online presence stays generic, they never understand you are exactly the lawyer they need.
Fear of marketing off-side
Lawyer marketing in Canada is governed by your law society's rules: truthful, verifiable, not misleading, no unsupportable "best lawyer" claims. You want visibility without a professional-conduct risk. That is exactly our perimeter.
What you deal with, and what we put in place.
For each obstacle, a precise answer, built around your practice areas, your market and the rules of the profession.
- What you are living
"We don't get enough new files."
The flow depends on referrals, with no lever to raise it when you decide to.
What we put in placeCampaigns per practice area
A dedicated structure per high-intent area: family and divorce, employment, immigration, real estate, criminal defence, civil litigation. We capture the precise search at the moment it forms.
- Google Ads
- Search
- High intent
- What you are living
"We pay for clicks outside our market."
Poorly targeted visibility attracts inquiries outside your region or your practice.
What we put in placeLocal, practice-based targeting
Ads limited to your real market and to the areas of law you actually take on. Zero budget wasted on unusable clicks, in a market where legal keywords are among the most expensive in Canada.
- Geo-targeting
- Practice areas
- Local
- What you are living
"We're afraid of crossing the marketing rules."
The law society's rules hold you back, so you stay less visible than competitors.
What we put in placeMessaging inside the rules
Ads and landing pages that are truthful, verifiable and dignified, with no superlatives you cannot support and no misleading fee claims. Everything approved by you before it runs.
- Compliance
- Copywriting
- Reassurance
- What you are living
"We can't tell what our marketing brings back."
Without measurement, no way to know which inquiries become retained clients.
What we put in placeClean tracking of consultations
Calls and consultation requests tracked, serious inquiries separated from noise, cost per retained file measured. On a $5,000+ retainer, the math becomes very readable.
- Call tracking
- Conversions
- Reporting
From audit to a flow of files, no friction.
Four steps to go from visibility you endure to an acquisition channel you control, month after month.
- 01Week 1
Audit & framing
We map your profitable practice areas, your market, the local competition on Google and the law society marketing rules that apply.
- 02Weeks 1-2
Launch
Account build, structure per practice area, compliant ads and landing pages. Targeted go-live.
- 03Ongoing
Optimization
Weekly management: bids, negative keywords, audiences, ad tests. We concentrate the budget on what converts into consultations.
- 04Ongoing
Measurement
Call tracking, form tracking, file attribution. Clear reporting: how many inquiries, at what cost, and which ones retained.
A channel of case files that is predictable.
Orders of magnitude from our regulated-profession acquisition engagements. They vary with your practice areas, your market and your budget.
- 2.3xinbound inquiriesvs. referrals alone
- -27%cost per inquiryafter 3 months of optimization
- 48 hoursto be visibleon your key practice areas
- 100%of ads approvedbefore going live
Family law firm
- +31inquiries / month
- 3.1xROAS
- -27%cost / inquiry
Illustrative figures, based on our acquisition systems for legal professionals.
A regulated profession does not have to stay invisible. Done properly, inside your law society's rules, online acquisition replaces the randomness of referrals with a flow of files you actually manage.
Tony GomezFounder · EclixiaEclixia, growth & operations studio, Lyon
Tools for your business
Put numbers on your acquisition and measure your local visibility, free, before you contact us.
Profitable CPL
The maximum cost per lead you can pay and stay profitable.
Use the tool AuditLocal SEO audit
Your local visibility on Google, put under the microscope.
Run the analysis Checklistlocal SEO audit
Everything to check to show up on searches in your area and in the local pack.
DownloadThe questions firms ask us.
Is Google Ads allowed for a Canadian law firm?
Yes. Lawyer marketing is permitted as long as it is truthful, verifiable and consistent with your law society's rules of professional conduct (the Law Society of Ontario's, for example). We write every ad inside that frame and you approve it before it runs.
Which practice areas do campaigns work best for?
High-intent, high-urgency areas: family and divorce, employment (wrongful dismissal, severance review), immigration, criminal defence, real estate. These are the searches where someone is actively retaining a lawyer, right away.
Legal keywords are expensive. Is it still worth it?
Yes, precisely because a retained file is worth thousands of dollars. The work is in the filtering: precise practice-area targeting, negative keywords, qualifying landing pages. You pay for expensive clicks only when they can become clients.
Can you limit ads to our region?
Yes. Campaigns are geo-targeted to your market and the municipalities that matter, so you only pay for clicks you can actually serve.
What budget should we plan for?
It depends on your practice areas and local competition. We calibrate the media budget together after the audit, starting from a controlled test amount raised once profitability is confirmed. No long lock-in.
Another question?
Talk to an expert