Qualified shippers for your transportation business.
LTL, FTL, dedicated fleets, warehousing, cross-border lanes: companies are looking for a carrier they can rely on. We generate your own quote requests, exclusive and qualified, to fill your trucks with direct freight instead of load-board scraps.
- B2Bshippers targeted by sector and lane
- Exclusivequote requests that are yours alone
- <48 hoursto launch a first campaign
A market won on trust and reliability.
Handing over your freight commits the shipper: they search "carrier + region", "3PL Ontario", "cross-border trucking", and they want a partner with a clean safety record. Without visibility and a B2B presence, you depend on load boards and brokers, where the margin gets crushed.
Not enough new direct shippers
The business rests on a few large accounts and the load boards (Loadlink, DAT), where spot rates squeeze the margin. Without a channel of your own, hard to generate direct shipper inquiries.
Time-consuming cold prospecting
Business development relies on cold calls and the founders' network, slow and unpredictable. When the book empties, there is no regular inbound flow to count on.
Poorly qualified inquiries
Without proper targeting, you waste time on contacts outside your lanes, below your volumes or outside your equipment. Sales spends more time sorting than closing.
What you deal with, and what we put in place.
For each obstacle, a concrete answer, to turn your visibility into exclusive, qualified quote requests.
- What you are living
"We don't get enough quote requests."
Development depends on prospecting and the load boards, with no lever to generate direct freight when you decide to.
What we put in placeCampaigns per service
A dedicated structure: LTL and FTL, dedicated transport, warehousing and distribution, specialized and cross-border freight. Google captures the search, LinkedIn targets supply chain and procurement managers.
- Google Ads
- B2B
- What you are living
"Cold outreach is running out of steam."
Cold calling is slow, costly and unpredictable.
What we put in placeA flow of inbound inquiries
We capture shippers already searching on Google and target the right decision-makers on LinkedIn. Instead of chasing, you receive regular inbound quote requests under your own brand.
- Search
- Inbound
- What you are living
"Our inquiries are off-target."
You sort through contacts outside your lanes, volumes or equipment.
What we put in placeTargeting and qualifying forms
Targeting by sector, size and lane, and forms that filter (freight type, volume, frequency, origin-destination). You only handle shippers that fit your network, with your safety record and credentials up front as proof.
- Targeting
- Qualification
- Safety record
- What you are living
"We can't tell what it brings back."
Without measurement, no way to know which inquiry becomes a signed contract.
What we put in placeCost-per-contract tracking
Inquiries tracked, cost per quote request and conversion rate to signed lanes measured. You know what every dollar invested brings back, and where to concentrate the budget.
- Tracking
- Cost per lead
- Reporting
From audit to quote requests, no friction.
Four steps to turn your visibility into exclusive, qualified freight inquiries.
- 01Week 1
Audit & framing
We map your services, your lanes, your target sectors and the competition on Google and LinkedIn.
- 02Weeks 1-2
Launch
Google and LinkedIn campaigns, landing pages and qualifying forms, click-to-call. Targeted go-live.
- 03Ongoing
Optimization
We refine targeting, messages and forms to lower the cost per inquiry and raise quality. Continuous testing.
- 04Ongoing
Measurement
Inquiries tracked, cost per quote request, conversion rate, clear reporting. Managed on results.
Quote requests that are exclusive and measured.
Orders of magnitude from our B2B acquisition systems. They vary with your market and your budget.
- 2.3xquote requestsvs. prospecting alone
- -27%cost per inquiryafter optimization
- 100%exclusive inquiriesnever shared
- 48 hoursto launchfirst campaigns
Regional carrier & 3PL
- +15quote requests / month
- 3.3xROAS
- -27%cost / lead
Illustrative figures, based on our B2B acquisition systems.
Freight is won direct, not on load boards that crush the margin. Our job is to bring you exclusive, qualified shipper inquiries, so your trucks fill with contracts you own.
Tony GomezFounder · EclixiaEclixia, growth & operations studio, Lyon
Tools for your business
Put numbers on your acquisition and measure your local visibility, free, before you contact us.
Profitable CPL
The maximum cost per lead you can pay and stay profitable.
Use the tool AuditLocal SEO audit
Your local visibility on Google, put under the microscope.
Run the analysis Checklistlocal SEO audit
Everything to check to show up on searches in your area and in the local pack.
DownloadThe questions owners ask us.
How do we win direct freight instead of load-board freight?
By capturing shippers searching for a dependable carrier on Google and targeting supply chain and procurement managers on LinkedIn. We put your reliability, your lanes and your credentials (safety record, cross-border capability) forward to win direct contracts, which pay better than spot freight.
Google or LinkedIn for B2B freight?
Both, in complement. Google captures companies already searching (high intent); LinkedIn precisely targets the right decision-makers by sector and function. Together they generate a regular flow of qualified inquiries.
Are the quote requests exclusive?
Yes. We generate your own inquiries through your campaigns and your pages, under your brand. Unlike load boards and directories, every quote request belongs to you.
How do you measure the return?
Inquiries tracked, cost per quote request and conversion rate into signed lanes and contracts. You see what every dollar invested brings back.
What budget should we plan for?
We calibrate the media budget together after the audit, starting from a controlled test amount raised once profitability is confirmed. No long lock-in.
Another question?
Talk to an expert