More seller leads and listings for your brokerage.
In a market where buyers find everything on Realtor.ca and the MLS, listings are the scarce resource. When a homeowner starts thinking about selling, they begin with an online home valuation. We capture those sellers at that exact moment and turn them into valuation requests, then listings.
- 70%+of sellers start with an online home valuation
- <48 hoursto launch a first campaign
- Listingsa continuous flow of valuation requests
No listings, no brokerage.
Buyers are never the problem: the MLS and the portals deliver them. Listings make the difference. The homeowner who wants to sell starts with a valuation. If your brokerage is not there at that moment, the listing goes to a competing team, a discount brokerage or whoever door-knocked first.
Not enough seller listings
Your agents sometimes drown in buyers but lack inventory to sell. Without a flow of valuation requests, the listing pipeline dries up, and with it the commissions.
Fierce competition for every seller
Big teams, discount brokerages, national portals: everyone chases the same homeowner. The least visible player loses the listing before the listing presentation even happens.
Dependence on portals and cold prospecting
You pay portals to display inventory, but they do not bring you sellers. Door-knocking and cold calling scale poorly. You need a seller-lead channel that belongs to the brokerage.
What you deal with, and what we put in place.
For every listing that gets away, a concrete answer, centred on capturing sellers.
- What you are living
"We lack inventory to sell."
Plenty of buyers, not enough listings to serve them.
What we put in placeValuation and seller campaigns
A structure dedicated to capturing sellers: "home value + neighbourhood", "sell my house", pre-listing searches. We reach the homeowner at the very start of their project, before they shortlist agents.
- Google Ads
- Meta Ads
- Sellers
- What you are living
"Other teams get to sellers first."
Competing teams and platforms capture the homeowner before you.
What we put in placeLocal capture at the right moment
Search on selling intent, Meta to reach homeowners in your farm areas, retargeting to stay present through the decision. You arrive before the competition does.
- Search
- Meta
- Retargeting
- What you are living
"Our valuations don't convert."
Requests come in but few become listing appointments.
What we put in placeA valuation page that qualifies
A clear home-valuation landing page that captures the right contact (property, timeline, motivation), so your agents call sellers who are genuinely deciding, not curious neighbours.
- Landing page
- Qualification
- Conversion
- What you are living
"We can't tie ad spend to listings."
Without measurement, no link between campaigns and signed listings.
What we put in placeTracking through to the listing
Valuations and appointments tracked, matched against your CRM and transactions, cost per signed listing measured. You manage real ROI, and every ad carries the brokerage identification your provincial regulator requires.
- Tracking
- CRM
- Compliance
From audit to a flow of listings, no friction.
Four steps to turn your acquisition into a listing engine.
- 01Week 1
Audit & framing
We map your farm areas, your property types and the local competition: teams, discount brokerages, valuation platforms.
- 02Weeks 1-2
Launch
Seller-focused Google and Meta campaigns, a qualifying valuation landing page, forms and click-to-call. Targeted go-live.
- 03Ongoing
Optimization
Weekly management: bids, homeowner audiences, negative keywords, retargeting, tests. Budget concentrates on the valuations that become listings.
- 04Ongoing
Measurement
Valuations and appointments tracked, matched to transactions, cost per listing. Clear ROI reporting.
A flow of listings that belongs to you.
Orders of magnitude from our seller-acquisition engagements in real estate. They vary with your market and your budget.
- 2.2xvaluation requestsvs. prospecting alone
- -26%cost per valuationafter 3 months of optimization
- 48 hoursto be visibleon selling intent
- 100%of valuations trackedthrough to the listing
Residential brokerage
- +34valuations / month
- 3.0xROAS
- -26%cost / valuation
Illustrative figures, based on our seller-acquisition systems in real estate.
A brokerage does not die from a lack of buyers, it dies from a lack of listings. Our job is to capture the seller at the very start of their project, before the competing team knocks on the door.
Tony GomezFounder · EclixiaEclixia, growth & operations studio, Lyon
Tools for your business
Put numbers on your acquisition and measure your local visibility, free, before you contact us.
Profitable CPL
The maximum cost per lead you can pay and stay profitable.
Use the tool AuditLocal SEO audit
Your local visibility on Google, put under the microscope.
Run the analysis Checklistlocal SEO audit
Everything to check to show up on searches in your area and in the local pack.
DownloadThe questions brokerages ask us.
Why target sellers rather than buyers?
Because listings are the scarce resource: buyers come on their own through Realtor.ca and the MLS. By capturing sellers (valuations, listing appointments), you feed your inventory, and therefore both sides of the commission.
How do you capture sellers?
Through selling-intent searches ("home value + neighbourhood", "sell my house") on Google, and through Meta to reach homeowners in your farm areas, all pointing to a qualifying valuation landing page under your brand.
Does this replace the portals?
No, it complements them. Portals expose your inventory to buyers; our system brings you sellers and listings, a channel the brokerage owns outright, with no per-lead resale.
Are the ads compliant with real estate advertising rules?
Yes. Every ad and landing page carries the required brokerage identification and follows your provincial regulator's advertising rules (RECO in Ontario, for example). You approve everything before it runs.
What budget should we plan for?
We calibrate the media budget together after the audit, starting from a controlled test amount raised once profitability is confirmed. Against a GTA commission, the cost per signed listing is very readable. No long lock-in.
Another question?
Talk to an expert