A printable checklist to put your acquisition under the microscope, from targeting through to lead follow-up. Close to thirty checkpoints across six sections, with checkboxes: every unchecked box is an improvement lever. The PDF we use internally at the start of an audit.
What's inside
- Strategy, targeting and campaign structure
- Ads, messaging and consistency with the landing page
- Tracking, conversions and real sales fed back
- Landing pages and lead follow-up (reminders, CRM, reporting)