Close to 30 checkpoints to audit your campaigns, your tracking and your lead follow-up.
A printable checklist to put your acquisition under the microscope, from targeting through to lead follow-up. Close to thirty checkpoints across six sections, with checkboxes: every unchecked box is an improvement lever. The PDF we use internally at the start of an audit.
Review each point and tick what is already in place. Every unticked box is room for improvement: work through them starting with the flagged points.
Points marked with a dot are priorities: start with those.
Poor targeting wastes budget before the first ad even runs.
Your structure decides what the algorithm can actually optimize.
This is the first filter: a vague message never converts.
Without reliable data you are flying blind, and so is the algorithm.
The best traffic is worth nothing on a page that does not convert.
A lead you generate then handle badly costs as much as a lead you lose.
Your progress stays saved on this device, so come back anytime. Nothing gets sent to us.
