The dated PDF edition of our acquisition benchmark, reissued every quarter. Three chapters: how to read the references (what a median does and doesn't tell you, the five columns explained), the full table of 19 industries (CPL, conversion rate, CPC, ROAS, budget as a share of revenue, WordStream / LocaliQ 2025 sources adjusted to CAD), and what these numbers change in your decisions: cutting or fixing a channel, calibrating a budget, negotiating with a provider with numbers in hand. The interactive version stays online; the PDF is the document to keep, share internally and confront with your reporting.
What's inside
- The full table of 19 industries: CPL, conversion, CPC, ROAS and budget in % of revenue
- The reading method: what a median covers, the five columns explained
- Three typical decisions clarified by the references, from budget to provider negotiation
- A dated edition, reissued every quarter with fresh references