The distilled version of what we run for our clients to make acquisition profitable, in nine chapters: the value chain from click to profit, the thresholds to set before spending (maximum CPL, break-even ROAS), the industry reference points, campaign structure, the landing page that converts, tracking that tells the truth, follow-up speed, from quote to signature, and weekly steering. Each chapter ends with an In practice box of three concrete actions and points to the site tool that does the math for you. A complete line of reasoning, with worked examples end to end.
What's inside
- Nine chapters, from click to net profit, with a worked example carried end to end
- The maximum CPL and break-even ROAS formulas, to calculate with your own numbers
- The CPL, conversion and ROAS references of 8 industries, from our benchmark
- An In practice box per chapter: three concrete actions, and the related tool to go faster