The points to check so a visitor becomes a customer: message, trust, forms, mobile, measurement.
A printable checklist to turn your website into a converting machine. Five sections, checkboxes and priority points, with a maturity score at the end. The document we use to audit a website before optimizing its conversion.
Go through your site like a visitor who has never heard of you. Tick what is clear and easy; everything else is a conversion leak.
Points marked with a dot are priorities: start with those.
In five seconds, a visitor should grasp what you do and who you do it for.
Nobody buys from a stranger: the doubt has to be cleared fast.
Every needless friction point costs you conversions.
Half of the traffic is mobile, and slowness kills conversion.
A good page also has to be found and measured.
Your progress stays saved on this device, so come back anytime. Nothing gets sent to us.
