From 1 to 14 franchises in 3 years: the growth system behind France's #1 clearance network.
We took on the network's growth leadership: head-office and franchise acquisition, CRM, automation, AI agents and custom network-management software. The result: +111% head-office revenue, a cost per lead divided by 2.7, and a network that became the market leader in France.
- IndustryClearance & cleanup
- CoverageAll of France
- Network14 franchises in 3 years
- EngagementFractional growth leadership
Growth that is structured, tracked and optimized over time.
Build a growth system to take the lead and scale the network.
From the start, three structural problems to solve in parallel to support the ambition of the head office and the franchisees.
Generate inquiries continuously
Move beyond opportunistic acquisition and build a steady flow of qualified leads at national scale, on sensitive topics (hoarding situations, estate clearances).
Qualify and route at scale
Assign every inquiry to the right franchise, track the quote and the signed deal, and feed the data back to optimize acquisition cost.
Manage a franchise network
Give the head office a clear view of every location's performance (revenue, ROI, Google Ads, local SEO, Google Business, royalties) and equip the franchisees.
A complete system, steered by data.
This project illustrates the Eclixia approach: a clear strategy, the right levers, and continuous steering. We took on the entire growth system, acquisition, conversion and operations, to take the market lead and scale the network.
Conversion-focused website & landing pages
Two successive rebuilds, each pushing optimization further: a smooth user flow, visible CTAs, reassurance pages, dozens of dedicated landing pages by need, area and franchise. Everything is designed to support campaign performance.
Data-driven acquisition (Google + Meta)
Google Ads and Meta Ads campaigns managed on a quality-before-volume basis. Advanced tracking, offline conversions to feed back qualified leads and signed clients, and continuous optimization of the acquisition cost.
CRM, automation & AI agents
Lead handling structured end to end: CRM, follow-ups, reporting. Specialized AI agents sort, qualify and follow up around the clock to improve response times and bring high-volume processes in-house.
Franchify: the network-management software
Our custom-built franchise-management SaaS, wired into the CRM: sales performance and ROI per franchise, Google Ads, SEO and Google Business listings, royalties calculated automatically, daily franchisee scoring. Over €4M in revenue synced and analyzed, with no manual re-entry.
Local SEO & reassurance content
Continuous local SEO for every service area, Google Business Profile optimization, and proof content (reassurance material, case studies, ad assets) produced as needs arise.
Brand & visual identity for the network
Brand guidelines rebuilt, head-office and franchise materials harmonized, vehicle branding, uniforms and worksite signage. One consistent brand in the field and online to support trust and close rates.
Business growth, not vanity metrics.
The numbers that matter to an owner: revenue, acquisition cost and market position. A system that compounds over time, with lead quality that stays high.
- +111%Head-office revenuefrom €407k to €858k, €1.28M network-wide
- 2.7xLower cost per leadfrom €80 to €30, with quality up
- 14Franchises in 3 yearsthe #1 clearance network in France
- +198%
- +113%
- 5.7x
- 24/7
The system in a few views.
Eclixia did an outstanding job building our website, fully optimized for SEO. Their paid search work sent our leads climbing. Tony and his team are true digital experts!
Everything we run for the network.
We handle almost everything except corporate communications. Here is the full system currently in production.
Website & SEO
- 2 successive website rebuilds
- Dozens of landing pages
- On-page & technical SEO
- Continuous local SEO
- Google Business Profile listings
Paid acquisition
- Google Ads (head office + franchises)
- Meta Ads
- Offline conversions
- Advanced GA4 / GTM tracking
- Continuous CPL optimization
Growth Ops & AI
- CRM & lead routing
- Automated follow-ups
- AI agents for sorting & qualification
- Weekly reporting
- Operational coordination
Network management
- Custom back office
- Revenue tracking per franchise
- ROI calculation per account
- Head-office royalty tracking
- Internal scoring system
What you want to know.
How long does it take to build a comparable system?
The first campaign results show up within the first weeks. The full system (rebuilt website + acquisition + CRM + network management) takes 3 to 6 months to put in place depending on starting maturity. Optimization then never stops.
Do you only work with franchise networks?
No. The system adapts to any business that wants to combine managed acquisition, conversion and solid operations: SMBs, mid-market companies, national brands or multi-site networks. Network management is an add-on module.
What does the day-to-day collaboration look like?
A structured weekly KPI check-in, a direct channel for operational topics, and a quarterly roadmap. The client keeps the final say on decisions; we bring the strategy, the execution and the data-driven steering.
Do you also produce the content and creative?
Depending on needs, we produce the reassurance material, ad assets and proof content directly. Corporate communications (PR, events) usually stay on the client side.