More sales for your online store.
You have a good product and a store that converts, but paid acquisition is plateauing or costing too much. We manage your Google Shopping, Meta and retargeting campaigns to ROAS, growing sales without burning your margin, in a market where Amazon and cross-border sellers compress prices.
- ROAScampaigns managed to profitability
- ShoppingGoogle + Meta + retargeting
- <48 hoursto launch a first campaign
The product is good, but acquisition plateaus or costs too much.
Many Canadian e-commerce brands have a store that converts but a paid setup that leaks: falling ROAS, dependence on one channel, no structured retargeting, and shipping costs across Canada eating whatever margin is left. Sales plateau and every budget increase melts profitability.
A ROAS that drops as you scale
As you raise the budget, the return on ad spend falls. You buy volume, but you lose profitability, and against Amazon and US cross-border sellers there is no room for waste.
Dependence on a single channel
Everything rests on Meta, or on Google, with no diversification. One cost increase or algorithm change and the whole machine wobbles.
Visitors lost without retargeting
Most visitors do not buy on the first visit. Without structured retargeting and abandoned-cart sequences, you let them go instead of bringing them back.
What you deal with, and what we put in place.
For every poorly spent dollar, a concrete answer, managed on ROAS and margin.
- What you are living
"My ROAS drops when I scale."
Raising the budget kills profitability.
What we put in placeStructured, ROAS-managed campaigns
Well-structured Google Shopping and Performance Max, Meta Advantage+, segmentation by margin and product line. We scale what is profitable, not volume for volume's sake.
- Google Shopping
- Meta Ads
- ROAS
- What you are living
"I depend on a single channel."
Everything rests on Meta or Google, with no safety net.
What we put in placeA diversified acquisition mix
We combine Search, Shopping, Meta and retargeting so no single lever carries the store, and we shift budget toward the most profitable channels.
- Multi-channel
- Search
- Diversification
- What you are living
"I lose visitors without bringing them back."
Most do not buy on the first visit.
What we put in placeRetargeting and sequences
Meta and Google retargeting, abandoned-cart recovery, loyalty audiences. We bring warm visitors back and grow customer lifetime value.
- Retargeting
- Abandoned cart
- Retention
- What you are living
"I don't know what's really profitable."
With loose tracking, the reported ROAS lies.
What we put in placeClean, reliable tracking
Server-side tracking, deduplicated conversions, real margin monitored in CAD. You manage on trustworthy numbers, not the platforms' inflated ROAS.
- Server-side tracking
- Conversions
- Margin
From audit to sales, no friction.
Four steps to turn your acquisition into a profitable sales engine.
- 01Week 1
Audit & framing
We audit your campaigns, tracking, margins and catalogue, and identify the profitability leaks and the growth pockets.
- 02Weeks 1-2
Tracking & structure
We make tracking reliable (server-side, conversions) and restructure Google and Meta campaigns around margin and product lines.
- 03Ongoing
Scale & retargeting
We scale what is profitable, deploy retargeting and recovery sequences, and test creative and audiences continuously.
- 04Ongoing
ROAS management
Clear reporting on ROAS, acquisition cost and margin. Budget moves toward what pays.
Sales that scale without burning margin.
Orders of magnitude from our e-commerce acquisition engagements. They vary with your market, your margins and your catalogue.
- 1.8xROASafter restructuring
- +45%saleswith margin preserved
- -24%acquisition costafter 3 months
- 100%of sales measuredserver-side tracking
Onigri
Read the case study
In e-commerce, scaling without watching margin is buying revenue at a loss. Our job is to grow sales while keeping a healthy ROAS, channel by channel.
Tony GomezFounder · EclixiaEclixia, growth & operations studio, Lyon
Tools for your business
Put numbers on your acquisition and measure your local visibility, free, before you contact us.
Profitable CPL
The maximum cost per lead you can pay and stay profitable.
Use the tool AuditLocal SEO audit
Your local visibility on Google, put under the microscope.
Run the analysis Checklistlocal SEO audit
Everything to check to show up on searches in your area and in the local pack.
DownloadThe questions brands ask us.
Do you work with our platform (Shopify, WooCommerce, other)?
Yes. We work with the main platforms (Shopify, WooCommerce and others), particularly for tracking, Shopping product feeds and retargeting.
Google or Meta for e-commerce?
Both, in complement. Google Shopping captures purchase intent; Meta creates demand and puts your products in front of new buyers. Retargeting reactivates both. We arbitrate based on your margins and results.
Our reported ROAS looks fine. Why server-side tracking?
Because platform ROAS is usually overstated (generous attribution, duplicates). Server-side tracking makes the measurement reliable and lets you manage on real margin in Canadian dollars, not an inflated number.
Can you manage the Shopping product feed?
Yes. We optimize your product feed (titles, attributes, categories, CAD pricing and shipping data) to improve delivery and acquisition cost on Google Shopping and Meta.
What budget should we plan for?
We calibrate the media budget together after the audit, starting from a controlled test amount raised once profitability is confirmed. No long lock-in.
Another question?
Talk to an expert