More calls for your home services company, at the exact moment of need.
A burst pipe, a dead furnace in January, an AC failure in a heat wave, a panel upgrade: when a homeowner has a problem, they search Google right away and call the first credible company they see. We make sure that company is yours, across Toronto and the GTA.
- 80%of emergency repairs start with an online search
- <48 hoursto launch a first campaign
- 100%of calls tracked and measured
Urgent work goes to whoever is visible right now.
A leak or a no-heat call cannot be planned: the homeowner searches now, in their neighbourhood, and calls. If your company is not at the top at that exact moment, the job goes to a competitor, or to a lead marketplace that resells the same homeowner to three of your rivals.
An unpredictable flow of calls
The business runs on word of mouth and repeat customers. When the flow slows down, you have no lever to make the phone ring, and trucks and technicians sit idle on fixed costs.
Shared leads that shrink your margin
HomeStars, Angi and other marketplaces sell the same homeowner to several contractors at once. You pay to race your competitors to a callback. You need a lead channel you own, exclusively.
Brutal seasonality
Furnaces in winter, AC in heat waves, quiet shoulder seasons in between. Without managed acquisition, you absorb the peaks and valleys instead of smoothing them.
What you deal with, and what we put in place.
For each drain on the business, a precise answer, built around your services, your service area and the logic of urgency.
- What you are living
"The phone doesn't ring enough."
The flow of calls depends on luck, with no lever to turn it up.
What we put in placeCampaigns per service line
A dedicated structure per high-intent need: emergency plumbing, furnace repair and replacement, AC install, heat pump, panel upgrade, EV charger. We capture the search at the moment it happens, and push hard on the peaks.
- Google Ads
- Search
- High intent
- What you are living
"Emergencies go to the competition."
The homeowner calls the first company they see. You show up too late.
What we put in placeVisibility at the right moment
Ads scheduled for the hours and days emergencies hit, with call extensions and click-to-call. Local Services Ads and the Google Guaranteed badge where they fit. The customer reaches you in one tap.
- Call extensions
- Local Services Ads
- Mobile
- What you are living
"I pay for clicks outside my service area."
Poorly targeted visibility attracts jobs you cannot take.
What we put in placeStrictly local targeting
Ads limited to your real service area and the neighbourhoods that matter. Zero budget wasted on calls from outside your dispatch zone.
- Geo-targeting
- Service area
- Local
- What you are living
"I don't know what my marketing brings back."
Without measurement, no way to know which calls become jobs.
What we put in placeClean call tracking
Calls and forms tracked, serious inquiries separated from noise, cost per booked job measured. You know exactly what every dollar invested brings back.
- Call tracking
- Conversions
- Reporting
From audit to a steady flow of calls, no friction.
Four steps to go from taking whatever comes to a flow of calls you control.
- 01Week 1
Audit & framing
We map your most profitable service lines, your dispatch area and the local competition on Google, including the marketplaces bidding on your trades.
- 02Weeks 1-2
Launch
Account build, structure per service line, ads with call extensions, dedicated landing pages. Targeted go-live on your service area.
- 03Ongoing
Optimization
Weekly management: bids, negative keywords, schedules, seasonal pushes. We cut wasted clicks and concentrate budget on the calls that convert.
- 04Ongoing
Measurement
Call tracking, form tracking, job attribution. Clear reporting: how many calls, at what cost, and which ones became booked jobs.
A flow of calls that is steadier and yours.
Orders of magnitude from our local home-services acquisition engagements. They vary with your service area, local competition and budget.
- 2.4xinbound callsvs. word of mouth alone
- -26%cost per callafter 3 months of optimization
- 48 hoursto be visibleon your key service lines
- 100%exclusive leadsnever resold to competitors
Les Débarrasseurs de l'Extrême
Read the case study
In emergency home services, everything happens in the moment: the company seen first is the company that gets called. Our job is to put you there, at the right moment, on your territory, with leads that belong to you alone.
Tony GomezFounder · EclixiaEclixia, growth & operations studio, Lyon
Tools for your business
Put numbers on your acquisition and measure your local visibility, free, before you contact us.
Profitable CPL
The maximum cost per lead you can pay and stay profitable.
Use the tool AuditLocal SEO audit
Your local visibility on Google, put under the microscope.
Run the analysis Checklistlocal SEO audit
Everything to check to show up on searches in your area and in the local pack.
DownloadThe questions contractors ask us.
Which services do campaigns work best for?
High-urgency, high-intent work: emergency plumbing, no-heat and furnace replacement, AC and heat pump installs, panel upgrades and EV chargers. These are the moments a homeowner is actively looking for a licensed contractor, right now.
How is this better than HomeStars or Angi leads?
Marketplace leads are shared: the same homeowner goes to several contractors and you race for the callback. The leads we generate come through your own ads and landing pages, under your brand, and belong to you exclusively.
Can ads run only during our working hours?
Yes. We schedule delivery around your dispatch hours and days, with call extensions, so you only capture inquiries you can actually answer.
Do you handle the seasonality of HVAC?
Yes. We push visibility hard on the peaks (cold snaps, heat waves, rebate windows for heat pumps) and maintain a steady base the rest of the year, to smooth out your schedule.
What budget should we plan for?
It depends on your trades and local competition; in the GTA, competitive emergency keywords are not cheap. We calibrate the media budget together after the audit, starting from a controlled test amount that we raise once profitability is confirmed. No long lock-in.
Another question?
Talk to an expert