Multi-location management: growing a network across the GTA and Canada.
Franchise, branches, a network of locations: the more sites you open, the harder acquisition, routing and consistency become. We manage your network's marketing centrally. For networks based in Toronto and across Canada.
A network does not grow by adding locations, but by running them as one system.
When each location does its marketing in its corner, quality varies wildly, inquiries end up in the wrong place, and head office manages blind. The bigger the network grows, the more the disorder costs.
Our role: manage the network's marketing centrally. Pooled acquisition by area, inquiries routed to the right location, brand consistency and a dashboard for head office. The network finally readable and manageable.
This expertise is part ofFractional Growth & OperationsA network run as one system.
Acquisition, routing, brand, steering: the four levers of a network that scales.
Centralized acquisition by area
Campaigns managed centrally for each area, with a quality logic and a controlled cost per inquiry. No more marketing in scattered order.
Inquiry routing
Every inquiry assigned automatically to the right location by area, qualified and followed up.
Brand consistency
A consistent identity from head office to the field, adaptable per location without diluting the brand.
Local SEO per location
Google profiles and local pages per location, for each site's nearby visibility.
Network dashboard
Revenue, ROI and performance per location, rankings and opportunities. The network readable at a glance.
Head office steering
Decisions made on consolidated data: where to put the budget, which location to support.
Modular rollout
One piece (acquisition, routing, steering) or the full system, activated at your pace.
From disorder to a network that scales.
We roll the system out piece by piece, at your network's pace.
Network audit
We map your locations, your current acquisition, your routing and head office's steering. We spot the leaks.
Acquisition & routing
We centralize the campaigns by area and set up inquiry routing to the right location.
Brand & local SEO
We align the identity from head office to the field and manage local SEO per area.
Steering
We deploy head office's dashboard and manage per-location performance over time.
The tools we operate every day.
Acquisition, routing and steering at network scale.
- Google & Meta Ads
- CRM & routing
- Google Business (multi-profile)
- n8n / Make
- Looker Studio
- Head office dashboards
A network managed and growing.
Orders of magnitude observed on our multi-location engagements. They vary with the size and maturity of the network.
- Centralpooled acquisitionquality and cost controlled
- Routedinquiries to the right locationautomatically
- 1network dashboardrevenue and ROI per location
- Modularone piece or allat your pace
A network that grows without central management eventually seizes up. Centralizing acquisition and steering is what turns a sum of locations into a system that scales.
Put numbers on your operations
Free tools to estimate what structured tracking and better processes change, with the numbers to back it up.
Quote-to-close conversion
The revenue you recover by following up your quotes properly.
Use the tool TemplateSales pipeline tracker
Manage your deals from quote to signature: status, follow-ups, weighted forecast and close rate.
Download CalculatorCost of lost leads
How much your poorly followed-up leads cost you, every year.
Use the toolThe questions we hear most about multi-location management.
What's the difference between this expertise and your Fractional Growth & Operations service?
The Fractional Growth & Operations service covers marketing operations in general. The Multi-location management expertise is the version for networks and multi-site businesses (centralized acquisition, routing by area, consolidated steering). It sits inside the service.
What kinds of networks does it work for?
Franchises, branches, networks of stores, clinics, offices or locations. As soon as you have several places and a head office that wants to centralize acquisition and steering, the system applies.
How are inquiries split between locations?
Every inquiry is assigned automatically to the right location by geographic area, then qualified and followed up. Head office tracks it in real time on a dashboard.
Can we start with a single piece?
Yes, everything is modular. Many networks start with centralized acquisition or the steering, then add the other pieces. You activate at your pace.
Do you have experience with networks?
Yes. We manage, among others, a multi-location network that became the leader of its category in its market (centralized acquisition, routing and steering). The method is proven in the field.
Another question?
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