Social media
Run by a community manager hired for you, on an apprenticeship or freelance basis. We define the need, take part in the hiring, frame the editorial line and review what goes out.
Your growth & operations leadership, fractional.
We embed in your SMB as your growth and operations leadership: direction and acquisition on one side, processes, teams and tooling on the other. Priorities arbitrated, business tools brought back up to date, vendors coordinated, dashboards shared: enterprise-grade steering at SMB scale. Alongside SMBs in Toronto and across the GTA.
Why this changes everything
Without steering, good ideas sit idle.
Many SMBs have a decent strategy on paper, but it never moves: uncoordinated vendors, fuzzy priorities, missing KPIs, tools that quietly aged while nobody dared touch them. Our role: move things forward, modernize what is blocking you, measure and arbitrate, at a pace your team can hold. Most of our leadership engagements start with a growth & operations audit: the diagnosis and the framed budget become the steering roadmap.
- +62%
- 1
- 100%
Where we stand
On every lever, someone executes. It is not us.
Leadership is not judged on how many tasks it performs, but on what it moves forward. We choose, we frame, we review and we answer for the outcome. Software subscriptions and media budgets are contracted directly by your company, with no markup and no middleman on our side.
Sales reinforcement
An employee of your company, not ours. We define the role, the right moment to create it and the indicators that show whether it pays off.
Business software
The subscription is contracted directly by your company with the vendor. We choose the tool, frame the data migration and write the acceptance criteria.
Media budget
Billed directly by Google and Meta, on your own accounts. We run the campaigns and report on them, without your budget ever passing through us.
In-store equipment
Bought by your company. We specify what is needed, organize the rollout and train the people who will use it every day.
Vendors already in place
Kept when they are good. We coordinate them, weigh what they produce against what they cost, and tell you when it is time to change.
Who it's for
This service is for you if:
You have no marketing director in-house
You are the owner or the sales lead, and marketing is split across several vendors with no conductor. Nobody is managing the whole.
Your marketing team is stretched thin
Your in-house team is chasing day-to-day work, with no time to structure processes, tools and priorities. We come in as reinforcement, not replacement.
Your marketing numbers are unreadable
No clear dashboard, no reliable acquisition cost, no attribution. Before investing more, you need to see what is going on.
What you get
Start a projectMarketing you can actually steer.
No slide decks. Living artifacts: a shared roadmap, dashboards, documented processes. Your team and your vendors align on a single source of truth.
Marketing & sales diagnosis
An audit of your current organization and processes (acquisition, conversion, CRM, sales admin, reporting), the bottlenecks, the duplicated spend and the priority projects.
Roadmap & priorities
A quarterly roadmap prioritized by impact versus effort, a monthly review, decisions on the record. Everyone knows what we are doing, why, and what comes next.
Team & vendor coordination
Brief framing, a weekly check-in, deliverable tracking, technical arbitration. One point of contact at Eclixia to orchestrate agencies, freelancers and vendors.
Tools & stack
Setup or optimization: CRM, marketing automation, GA4, GTM, dashboards (Looker, Metabase), project management. A lean stack, not a jungle of subscriptions.
Modernizing the foundations
Business software replaced or brought up to date, data migrated and backed up, paid-for capabilities finally switched on, in-store equipment. In reversible steps, with acceptance criteria written before every switchover.
Continuity & key people
Who covers for whom, on which tasks, and what has to be automated so that nothing depends on one person. The goal fits in a sentence: the business absorbs the absence of its owner.
Useful automation
Targeted n8n / Make workflows: lead qualification, follow-ups, CRM-to-inbox sync, notifications, automatic reporting. We automate what saves time, not what looks good.
KPI dashboards
A shared dashboard (Looker Studio, Metabase) with the metrics that matter: pipeline, qualified leads, CAC, ROI, close rate. One place, updated automatically.
Our approach
Four steps, a sustainable pace.
No upheaval. We start with a diagnosis, set the priorities, install a rhythm (weekly check-in, monthly review) and put the tools in place. Steering becomes a habit, not an effort.
360° diagnosis
Interviews with leadership, marketing and sales. A hard look at CRM, ads and analytics data. We capture the real blockers, not the symptoms.
Roadmap & rituals
We build the quarterly roadmap and install the weekly check-in and the monthly review. Target KPIs and alert thresholds are defined.
Tooling & automation
Key tools set up or cleaned up, useful automations connected, the main shared dashboard built.
Steady-state steering
Weekly check-in, monthly performance review, roadmap adjustments, vendor coordination. We stay in the conductor's seat for as long as it is useful.
What we believeTony GomezFounder · Eclixia
An SMB's marketing does not die from a lack of ideas. It dies from a lack of execution discipline. Our job is to hold the course, week after week, without drama and without vendor inflation.
Results we see
What actually changes in practice.
Median figures from 2024-2025 leadership engagements. They vary with the starting maturity of your marketing organization.
- +62%project velocityvs. before steering
- -41%operating costvia process + automation
- 1.8xqualified leadsat constant budget
- 90 daysto stabilize the marketing engine
Our expertise
The disciplines behind our Fractional Growth & Operations offer.
Each expertise goes deep on one specific lever of this offer, for businesses in Toronto and across the GTA.
Helpful resources
Put numbers on your operations
Free tools to estimate what structured tracking and better processes change, with the numbers to back it up.
Calculator
Quote-to-close conversion
The revenue you recover by following up your quotes properly.
Use the tool TemplateSales pipeline tracker
Manage your deals from quote to signature: status, follow-ups, weighted forecast and close rate.
Download CalculatorCost of lost leads
How much your poorly followed-up leads cost you, every year.
Use the toolFAQ
The questions we hear most.
Is this a replacement for hiring a CMO?
Better: we cover both roles, growth leadership and operations leadership, on a part-time basis (typically 2 to 4 days a month). For SMBs up to about 50 people, that is broader and more effective than one hire, for a fraction of a single executive's cost.
Do you work with our existing vendors?
Yes, and it is a strength. We orchestrate your SEO agency, freelancers, ads vendors and so on. If one of them is not up to standard, we tell you and help you decide.
Do you run our social media?
No, and that is deliberate. We do not do community management: when social matters in the plan, we define the need, take part in hiring a community manager on an apprenticeship or freelance basis, frame the editorial line and review what goes out. You gain a skill inside your company rather than a line on our invoice.
Do you take a margin on tools and media budgets?
Never. Software subscriptions are contracted directly by your company with the vendor, and Google and Meta budgets are billed directly to your own accounts. We invoice our leadership work and nothing else. That is what lets us recommend the right tool rather than the profitable one.
Do you also modernize our business tools?
Yes, when that is what is blocking you. We choose the tool, audit the data migration, run it in parallel with the existing system and write the acceptance criteria before switching over. Modernization happens in reversible steps: at no point does your business depend on getting a migration right the first time.
What's the commitment?
An initial 3-month engagement (the time it takes to stabilize the diagnosis, the rituals and the tools), then quarterly renewals with no long lock-in. You take back the wheel when you are ready.
How is the retainer calculated?
The retainer depends on the complexity of your organization (number of vendors to coordinate, marketing and sales scope, maturity of your current tools). We send a detailed quote after the initial diagnosis; every engagement is scoped to fit.
What ROI can we expect?
Across our last 9 engagements, ROI turned positive by the third month (vendor savings, additional qualified leads, internal time freed up). Over 12 months, the median factor is 3x to 5x.
Another question?
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