Your unit economics made clear, to decide like an owner, in Toronto.
What a customer costs you, what they bring back, and on which channel your margin is made or lost: most SMBs manage without these numbers. We rebuild them and keep them current, so every budget decision rests on real profitability, for SMBs in Toronto and across the GTA.
You cannot run a company on revenue alone.
Many SMBs know their revenue and their overall result, but not the profitability of each channel, each offer or each customer segment. The result: money keeps going into what seems to work on volume, while the margin is made elsewhere. And sometimes the channel that gets cut was, once full customer value is counted, the most profitable one.
Our work is rebuilding your unit economics: real acquisition cost by channel, a customer's value over time, margin by offer, break-even thresholds. Simple numbers, kept current, that turn debates of opinion into allocation decisions. It is the financial discipline of growth, the one we apply on every leadership engagement we take on.
This expertise is part ofFractional Growth & OperationsProfitability channel by channel, offer by offer.
Numbers rebuilt from your real data, not market averages.
Real acquisition cost
Rebuild the full CAC by channel: media, tools, human time. The real cost of a customer, not just the cost of the click.
Customer value (LTV)
Measure what a customer brings back over time: order value, repeat, retention. The base for knowing how much to invest to acquire one.
Margin by channel
Cross revenue and costs by acquisition channel to reveal where the margin is really made, and where it evaporates.
Profitability by offer
Analyze each offer's contribution: what carries the company, what holds it back.
Thresholds and steering ratios
Define the ratios that guide your decisions: LTV to CAC, break-even per campaign, maximum admissible cost per lead.
A living model
A simple model, wired into your data, updated continuously. Not a spreadsheet that dies after the engagement.
Decision support
Turn the numbers into decisions: where to reallocate, what to cut, what to amplify, with quantified scenarios.
Four steps to profitability you can finally read.
We start from your real data (accounting, CRM, ad platforms), rebuild, then install the discipline over time.
Collection & reliability
We gather your cost and revenue data (accounting, CRM, ad platforms, tools) and check what is reliable, what is missing and what can be rebuilt.
Rebuilding the model
We calculate the full CAC, the customer value and the margin by channel and by offer. Every assumption is explicit and discussed with you.
Debrief & trade-offs
We report in owner's language: where the margin is made, where it is lost, and the 3 to 5 allocation decisions that follow.
Discipline over time
We wire the model into your data so it lives: regular ratio reviews, alerts on drifts, trade-offs as you go.
What we build on.
Your real data and proven models, not benchmarks from nowhere.
- Accounting data
- CRM (HubSpot, Pipedrive, etc.)
- Google Ads / Meta Ads
- Google Analytics 4
- Looker Studio
- LTV / CAC models
Budgets allocated on margin, not on intuition.
Effects observed when unit economics become readable. They vary with the quality of your starting data.
- 100%of channels with a known CACfull cost, not just media
- 1profitability modelshared and kept current
- LTV:CACsteering ratioby channel and by offer
- 0blind decisionsevery trade-off quantified
An SMB that knows its unit economics makes better decisions than its competitors at equal budget. It is the discipline we apply on every leadership engagement we take, and it changes everything.
Put numbers on your operations
Free tools to estimate what structured tracking and better processes change, with the numbers to back it up.
Quote-to-close conversion
The revenue you recover by following up your quotes properly.
Use the tool TemplateSales pipeline tracker
Manage your deals from quote to signature: status, follow-ups, weighted forecast and close rate.
Download CalculatorCost of lost leads
How much your poorly followed-up leads cost you, every year.
Use the toolThe questions we hear most about unit economics.
What's the difference between this expertise and your Fractional Growth & Operations service?
The Fractional Growth & Operations service is the global offer: we embed with you as your leadership. The Unit economics expertise is the precise discipline of profitability analysis: CAC, customer value, margin by channel and by offer. It sits inside the service and feeds every budget trade-off the leadership makes.
What's the difference with data & analytics?
Data & analytics builds the unified view that surfaces your indicators day to day. Unit economics is the in-depth analysis that defines the right ratios (full CAC, LTV, margin by channel) and the assumptions behind them. One calculates and arbitrates, the other displays and tracks: the two complement each other.
Our data is incomplete. Is that a blocker?
No, it is actually the most common case. We work with what exists (accounting, CRM, ad platforms), rebuild what can be with explicit assumptions, and identify what to start tracking. The model sharpens as the data improves.
Is this only for e-commerce?
Not at all. E-commerce popularized these notions, but any SMB with a sales cycle (services, B2B, networks, structured trades) gains from knowing its acquisition cost and its customer value. We adapt the model to how you sell.
Do you work with companies outside Toronto?
Yes, across all of Canada. The analysis runs on your data, remotely, and our studio in Lyon, France works with Canadian companies on Eastern time. Toronto and the GTA are simply our anchor market.
Another question?
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