Web performance: a fast site that converts and ranks, in Toronto.
Every second of load time costs you visitors and conversions, and weighs on your rankings. We optimize your website's speed and its Core Web Vitals, for a fast site that converts more and pleases Google. For businesses in Toronto and across the GTA.
A slow site loses customers before it even says hello.
Speed is not a technical detail: past 3 seconds of load time, a large share of visitors leave, especially on mobile. And Google factors performance (Core Web Vitals) into its ranking. A slow site loses twice: in conversion and in rankings.
Our role: diagnose and fix what slows your site down (images, code, hosting, scripts) to reach good Core Web Vitals. A fast site means more conversions and better SEO, without changing anything about your offer.
This expertise is part ofWebsites & Landing PagesEverything that slows your site down, fixed.
We go after the real causes of slowness, not the symptoms.
Performance audit
A full diagnosis (PageSpeed, Core Web Vitals, real-user data) to identify what really slows your site down.
Image optimization
Compression, modern formats, lazy loading: images are the number one cause of slowness, so we treat them.
Code & scripts
Lighter code, useless scripts removed, optimized loading: less weight, more speed.
Cache & hosting
Caching and hosting that fit, to serve your pages fast, everywhere.
Core Web Vitals
Optimization of the metrics Google measures (LCP, INP, CLS): decisive for SEO and experience.
Mobile first
Priority optimization on mobile, where slowness does the most damage.
Long-term monitoring
Performance degrades with time: we set up monitoring so it holds.
From the audit to a site that is fast and stable.
A technical, measured method: we fix the causes, we verify the gains.
Audit & priorities
We measure real performance (PageSpeed, Web Vitals, field data) and identify the highest-impact fixes.
Optimizations
Images, code, scripts, cache, hosting: we fix the causes of slowness in order of return.
Verification
We measure the gains (speed, Core Web Vitals) before and after, to prove the real impact.
Monitoring
We set up monitoring so performance holds over time, despite the site evolving.
The tools we operate every day.
Measuring and optimizing real performance.
- PageSpeed Insights
- Core Web Vitals / CrUX
- Lighthouse
- Image compression tools
- CDN & cache
- Google Search Console
A fast site that converts and pleases Google.
Orders of magnitude observed after performance optimization. They vary with the site's starting state.
- < 2.5 sLCP (loading)in the green
- +conversion ratefewer abandons
- SEOstronger signalCore Web Vitals
- Mobilespeed firstwhere it counts
Performance is one of the rare levers that improves conversion AND rankings at the same time, without touching your content. A fast site is revenue gained on both sides.
Audit your conversion
Free tools to check that your site turns visitors into customers, and to project the impact.
website & conversion audit
The points to check so a visitor becomes a customer: message, trust, forms, mobile, measurement.
Download CalculatorAcquisition simulator
From ad budget to signed customer: the whole chain, at a glance.
Use the tool GlossaryGrowth glossary
ROAS, CPL, CAC, funnel, AEO: growth vocabulary explained in plain language, formula included.
Open the glossaryThe questions we hear most about web performance.
What's the difference between this expertise and your Websites & Landing Pages service?
The Websites & Landing Pages service covers building websites. The Web performance expertise is the technical piece dedicated to speed and Core Web Vitals, applicable to an existing site as well as a new one. It sits inside the service.
Does speed really influence rankings?
Yes. Google factors Core Web Vitals (speed, responsiveness, stability) into its ranking, and a slow site drives visitors away, which also degrades engagement signals. Performance acts on both SEO and conversion.
My site is slow. Do we need to rebuild it?
Not necessarily. Often, optimization (images, code, cache, hosting) is enough to gain a lot. If the site is too bloated or badly built, a redesign on a clean base can be more cost-effective. We determine that after the audit.
How do you measure the gains?
With objective tools (PageSpeed Insights, Lighthouse) and above all real-user data (Core Web Vitals via Search Console). We compare before and after to prove the concrete impact.
Does performance hold over time?
Not without monitoring: new content, marketing scripts and unoptimized images degrade it bit by bit. We set up monitoring to maintain it, especially if your site changes often.
Another question?
Talk to an expert