Website redesign for Toronto businesses, without losing your SEO.
A dated, slow site that no longer converts deserves a redesign, but done badly, a redesign can sink your rankings. We modernize your website while preserving and strengthening your SEO. For businesses in Toronto and across the GTA.
The dread of a redesign: losing your rankings overnight.
A website ages: a dated image, slowness, neglected mobile, a sagging conversion rate. The redesign becomes necessary. But many botched redesigns crater the traffic, because the SEO migration (URLs, redirects, structure) was rushed.
Our role: modernize your site (image, speed, conversion) while preserving and strengthening your rankings. A redirect plan, keeping what works, an improved structure: a redesign that moves you forward, not backward.
This expertise is part ofWebsites & Landing PagesA redesign that moves you forward.
We modernize the visible and secure the invisible: your existing rankings.
Audit of the existing site
We analyze your current site: what works (traffic, pages, rankings) to preserve, what holds you back to fix. The base of a safe redesign.
Controlled SEO migration
A redirect plan, the URLs that matter preserved, the structure kept: your rankings do not drop.
Modernized image
A current design, worthy of your company today, not ten years ago.
Speed & technical base
A fast, technically clean site, where the old one was slow and bloated.
Improved conversion
We rework the paths and calls to action to turn more visitors into contacts or sales.
Mobile & accessibility
A redesign built mobile first, accessible and readable, where most visits happen.
Content carried over
We keep and improve what deserves it, rather than throwing everything away.
From the audit to the redesigned site without breakage.
A method that secures your rankings and improves the rest.
Audit & framing
We analyze the existing site (traffic, SEO, key pages) and define the redesign's goals and what must be preserved.
Design & migration
New structure and design, with the redirect plan and the SEO migration prepared in parallel.
Build & tests
Build of the new site, tests, verification of redirects and structure before switchover.
Switchover & monitoring
A controlled go-live, rankings watched after the switch, adjustments. We make sure the traffic holds and grows.
The tools we operate every day.
Audit, migration and measurement, for a redesign without losses.
- Google Search Console
- Google Analytics 4
- SEO crawl tools
- Redirect plan
- WordPress / Webflow / custom
- Looker Studio
A modernized site without losing traffic.
Orders of magnitude observed after a controlled redesign. They vary with your starting point.
- 0SEO losscontrolled migration
- < 3 smobile load timevs. the slow site before
- 1.8xconversionsreworked paths
- +modernized imageworthy of today
A successful redesign is not only visible in the design: it is measured in traffic kept and conversion gained. The real risk is the rushed migration. That is exactly where we make the difference.
Audit your conversion
Free tools to check that your site turns visitors into customers, and to project the impact.
website & conversion audit
The points to check so a visitor becomes a customer: message, trust, forms, mobile, measurement.
Download CalculatorAcquisition simulator
From ad budget to signed customer: the whole chain, at a glance.
Use the tool GlossaryGrowth glossary
ROAS, CPL, CAC, funnel, AEO: growth vocabulary explained in plain language, formula included.
Open the glossaryThe questions we hear most about website redesign.
What's the difference between this expertise and your Websites & Landing Pages service?
The Websites & Landing Pages service is the global website offer. The Redesign expertise is the piece dedicated to modernizing an existing site, with the SEO migration as the central stake. It sits inside the service.
Will I lose my rankings with a redesign?
That is the risk of a badly run redesign, and precisely what we prevent. We prepare a redirect plan, keep the URLs and structure that matter, and watch the rankings after the switch. Done well, a redesign strengthens the SEO.
Do we have to redo everything, or can we keep things?
We keep what works: performing content, well-ranked pages, brand elements. We do not rebuild for the sake of rebuilding. The initial audit identifies what deserves to be kept and improved.
How long does a redesign take?
It depends on the size of the site (page count, e-commerce or not, content). We set the timeline after the audit. A brochure site is redone faster than a large store.
Can we use it to change platforms?
Yes, it is often the right moment. We pick the platform that fits your current needs (WordPress, Webflow, custom) and handle the migration of content and rankings.
Another question?
Talk to an expert