Generative AI · GenAI
Generative AI refers to models that can produce original content (text, images, code, audio) from a natural-language instruction. ChatGPT, Gemini and Claude are the best-known examples.
Why it matters
For a business, generative AI is not a gimmick: framed well, it speeds up writing, qualification, support and analysis. The real question is not the tool, but the high-impact use cases and how its use is governed.