Reporting · dashboard
Reporting is the regular production of dashboards that track your key metrics (cost per lead, ROAS, conversion, revenue), so you manage on data rather than on gut feel.
A concrete example
Example
A dashboard updates CPL, ROAS and the number of leads per channel every week, so budgets are arbitrated on facts.
Why it matters
Without reliable reporting, you optimize blind. Automated, it gives a real-time view and saves considerable time compared to manual exports.