How much are missed appointments costing you?
A missed appointment is an empty slot you cannot make up during the day. Practitioners, salons, studios, coaches, trades: no-shows quietly eat into revenue. Estimate what they cost you, and what automatic reminders recover, in 30 seconds.
Three minutes, a clear picture
In appointment-based businesses, a share of booked slots are never kept: forgotten appointments, last-minute cancellations, mishaps. Every empty slot is a dead loss, because time cannot be stored. Yet a large part of these absences can be avoided with a simple setup: an automatic SMS or email reminder the day before, one-click confirmation, and slots freed early offered back to a waiting list. This calculator estimates the yearly shortfall from your missed appointments and the share you can recover with automatic reminders, from your appointment volume, your no-show rate and the average value of an appointment.
- 01Enter your situationYour industry and a few numbers are enough to get started.
- 02See the impact liveThe result and the comparison update with every adjustment.
- 03Take actionGet your personalized action plan, quantified and prioritized.
No-shows and last-minute cancellations. Often 10 to 25% without reminders.
- Kept85
- Recoverable with reminders8
- Still missed7
An automatic SMS or email reminder the day before prevents most forgotten appointments. A slot freed early can also be rebooked.
Indicative estimate, based on our median results and on market benchmarks (Google Ads, Gartner, 2025 studies). Your real numbers depend on your offer and your starting point. We refine them during an audit.
What you should know
Where does the recoverable share come from?
From studies on appointment reminders, which observe a 40 to 60% reduction in absences when an automatic reminder is sent the day before. We use 50%, a prudent order of magnitude, refined with your real numbers during an audit.
Is a simple SMS really enough?
The day-before reminder addresses the main cause of absence: forgetting. To go further, we add one-click confirmation, easy rescheduling and a waiting list that recovers freed slots. It is the whole setup that delivers the result.
Does this fit my business?
As soon as your activity runs on appointments (health, beauty, wellness, coaching, trades, services), no-shows have a direct cost. The setup adapts to your calendar and your existing tools; it changes nothing about how you work.
What about legitimate cancellations?
They will always exist, and that is fine. The goal is not to force attendance, but to prevent oversights and recover freed slots early enough to rebook them. A slot cancelled the day before and rebooked is no longer a loss.