Featured snippet · position zero
The featured snippet (position zero) is the answer box Google displays at the very top, above the first organic result, by extracting content directly from a page.
A concrete example
Example
For "how to calculate ROAS", Google can display your formula in a box, with the link to your page: maximum visibility without ranking first.
Why it matters
The featured snippet captures a large share of clicks and reads, and also feeds voice answers and AI. Earning it takes short, structured, direct answers, exactly the logic of AEO.