AEO · answer engine optimization
AEO (Answer Engine Optimization) consists of optimizing your content to be the direct answer provided by answer engines and assistants, not just a link to click.
A concrete example
Example
To the question "what is a good ROAS?", an answer engine cites your definition directly if it is clear, structured and reliable: you capture the attention without the user visiting ten pages.
Why it matters
Search is moving from a list of links to an answer. Being the cited source is becoming a channel in its own right: it is the logic of this glossary, written to answer directly.