Local SEO · local search optimization
Local SEO is the set of techniques for appearing in searches with geographic intent ("near me", city names) and on the Google map, essential for businesses with a local customer base.
A concrete example
Example
A plumber in Toronto who optimizes their Google profile and website appears in the local pack (the three listings on the map) when someone searches for "plumber Toronto".
Why it matters
For a local shop or service, the local pack captures most of the clicks. A well-kept Google profile and recent reviews often weigh more than dozens of content pages.