GEO · generative engine optimization
GEO (Generative Engine Optimization) aims to get your company cited and recommended by generative AI (ChatGPT, Gemini, Claude) when a user asks them for advice.
A concrete example
Example
A prospect asks ChatGPT "which growth agency in Toronto?". If your company is recognized and well referenced, the AI can cite it in its answer.
Why it matters
More and more purchase decisions start with a question to an AI. Being invisible in those answers means missing a fast-growing recommendation channel.