Landing page · campaign page
A landing page is a page designed for a single goal: converting a campaign's visitor into a lead or a customer. It is distinct from your main website, focused on one offer and one action.
A concrete example
Example
A Google Ads campaign on "custom windows Toronto" does not send people to the homepage, but to a dedicated page with the offer, proof and a single form.
Why it matters
The landing page turns the paid click into an inquiry. A page that goes from 2 to 4% conversion doubles the number of leads at the same budget: it is often the most profitable lever before raising spend.