Google Ads management for Toronto SMBs, run on performance.
Capture intent at the exact moment your customer is searching, without wasting a dollar off target. We build and manage your Google Ads campaigns around a single goal: a controlled cost per lead and measured conversions, for businesses in Toronto and across the GTA.
The most steerable acquisition channel, provided you hold it tight.
Google Ads puts your offer in front of people already searching for what you sell. That is its strength: the intent is there. But it is also a channel that burns budget fast when targeting, bids and landing pages are not kept in line.
Our job is not to "launch campaigns" but to turn a media budget into qualified, measured inquiries. We frame the goals, isolate what converts, cut what costs without returning, and make every dollar readable.
This expertise is part ofAcquisition & Lead GenA complete Google Ads setup, not just ads.
From account structure to conversion tracking, every piece is built for performance and readability.
Account audit & structure
Rebuild or create a clean account tree: campaigns by intent, tight ad groups, negative keywords. The foundation of a profitable account.
Search campaigns
Capture high intent on your most valuable keywords, with ads and extensions that stand out.
Performance Max
Extend reach across Google's full inventory, steered by your conversion data.
Landing pages
Landing pages aligned with the ad and built to convert, not just to inform.
Tracking & conversions
GA4, call and form tracking, offline conversions. We measure what actually matters: the lead, not the click.
Remarketing
Bring back visitors who did not convert, at the right moment and without hammering them.
Bid management
Smart Bidding strategies calibrated on your conversions, watched closely so the machine never drifts.
Four steps to an account that is profitable and readable.
A results-first method: we start from your business goals, not vanity metrics.
Audit & framing
We analyze your account (or your market), your margins and your target. We set the cost-per-lead goal and the geographic scope across Toronto and the GTA.
Structure & launch
Clean account tree, campaigns by intent, conversion tracking, landing pages. First targeted delivery within 48 hrs.
Continuous optimization
Bids, queries, ads, audiences: we iterate every week to push the cost per lead down and the quality up.
Management & reporting
Clear reporting (leads, cost, ROI), regular check-ins, decisions made on the data. You know what every dollar brings back.
The tools we operate every day.
A solid measurement base, the condition for performance management.
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Google Merchant Center
- Call tracking
A media budget that becomes a measured lead flow.
Orders of magnitude observed on the Google Ads accounts we manage. They vary with the market and the budget engaged.
- -30%cost per leadafter 3 months of optimization
- 2.4xqualified leadsvs. an unoptimized account
- 48 hrsto launchfirst campaign
- 100%of conversions trackedcalls and forms
Google Ads does not reward the biggest budget; it rewards the best-kept account. Our craft is that rigour, in service of a cost per lead you actually control.
Test before you commit
Free tools to put numbers on your acquisition channels and see where you stand against your market, before you even talk to us.
Acquisition simulator
From ad budget to signed customer: the whole chain, at a glance.
Use the tool StudyAcquisition benchmark
Cost-per-lead, conversion and ROAS benchmarks for your industry, based on 2025 data.
See the benchmarks Checklistacquisition audit
Close to 30 checkpoints to audit your campaigns, your tracking and your lead follow-up.
DownloadThe questions we hear most about Google Ads.
What's the difference between your Google Ads expertise and your Acquisition service?
The Acquisition service is the global offer (generating leads across every paid channel). The Google Ads expertise is the precise SEA discipline: account structure, Search, Performance Max, tracking. It sits inside the Acquisition service, which can extend to other channels (Meta, LinkedIn) depending on your market.
What media budget do we need to get started?
We calibrate the budget with you after the audit, starting from a controlled test amount that we increase once profitability is confirmed. What matters is not the size of the budget, but the cost per lead it lets you reach.
Do you work with companies outside Toronto?
Yes, across all of Canada. Our anchor market is Toronto and the GTA, but Google Ads management works for any Canadian region. And we are upfront about our setup: the studio is in Lyon, France, and we work with Canadian companies remotely, with check-ins scheduled on Eastern time.
How do you measure results?
By tracking real conversions: calls, forms, sales, and cost per lead. We set up GA4, call tracking and clear reporting, so we manage on business data, not clicks.
Is there a long commitment?
No. We usually start on 3 months, the time it takes to set the account up properly and reach a stable cost per lead, then renew monthly. No one-sided contract.
Another question?
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