Reliable conversion tracking, the base of your acquisition in Toronto.
Without honest measurement, managing acquisition is driving with your eyes closed. We set up clean, compliant tracking (GA4, GTM, server-side, consent mode) so every dollar invested is attributed to the right action, for businesses in Toronto and across the GTA.
You cannot manage what you do not measure, and measurement decays.
Most ad accounts optimize on false data without knowing it: conversions counted twice, missing events, browsers and ad blockers dropping hits, consent handled badly. Budget decisions end up resting on numbers that do not reflect reality.
With the end of third-party cookies and stricter privacy rules, classic client-side tracking loses a growing share of conversions. Our role is to build solid, compliant measurement (server-side, consent mode, offline conversions) so your campaigns optimize on the truth, not on data full of holes.
This expertise is part ofAcquisition & Lead GenMeasurement that is clean, compliant and durable.
From the tagging plan to server-side, every piece makes the data steering your acquisition reliable.
Tagging plan
Define the events and conversions that actually matter (lead, purchase, call) and a coherent measurement plan. The base of everything.
GA4 & GTM
Implement Google Analytics 4 and Tag Manager properly, without duplicates or ghost events.
Server-side tracking
Set up server-side measurement to recover the conversions lost to blockers and browsers.
Consent mode & privacy
Handle consent and the cookie banner by the book, without sacrificing measurement or compliance.
Offline conversions
Feed back the sales and leads closed on the phone or in person, to measure the real return of campaigns.
Multi-platform feedback
Connect conversions to Google, Meta, LinkedIn and TikTok so each platform optimizes on the right data.
Control & reliability
Test the tracking, detect breakages and watch data quality over time. Measurement that does not drift.
Four steps to data you can decide on.
A rigorous method: we audit what exists, rebuild clean measurement, test it and maintain it.
Tracking audit
We verify what is really being measured, spot duplicates, holes and lost conversions. We map the gap with what should be tracked.
Measurement plan
We define the events, conversions and attribution logic that fit your business and your ad platforms.
Implementation
We set up GA4, GTM, server-side and consent mode, feed back offline conversions, and test every event.
Control & upkeep
We watch data quality, fix breakages and keep the measurement reliable over time.
The tools we operate every day.
A modern measurement base, built to last despite the end of third-party cookies.
- Google Analytics 4
- Google Tag Manager
- GTM Server-side
- Consent Mode v2
- Conversions API (Meta)
- Looker Studio
Decisions made on the real data.
Orders of magnitude observed after a tracking rebuild. They vary with the initial state and the complexity of the buying path.
- +20%conversions recoveredvia server-side
- 0duplicatesmeasurement fully tested
- 100%compliantconsent mode, privacy-ready
- Offlinefed backcalls and in-person sales
Optimizing campaigns on false data amplifies the error. Our craft is making the measurement honest, so every other acquisition lever decides on solid ground.
Test before you commit
Free tools to put numbers on your acquisition channels and see where you stand against your market, before you even talk to us.
Acquisition simulator
From ad budget to signed customer: the whole chain, at a glance.
Use the tool StudyAcquisition benchmark
Cost-per-lead, conversion and ROAS benchmarks for your industry, based on 2025 data.
See the benchmarks Checklistacquisition audit
Close to 30 checkpoints to audit your campaigns, your tracking and your lead follow-up.
DownloadThe questions we hear most about tracking.
What's the difference between your Tracking expertise and your Acquisition service?
The Acquisition service is the global offer (generating leads and sales across every channel). The Tracking & measurement expertise is the precise discipline of making the data reliable: GA4, GTM, server-side, consent, offline conversions. It sits inside the Acquisition service as the measurement base, and it conditions the performance of every other channel.
How is this different from automated reporting?
Tracking collects and makes the data reliable at the source (events, conversions). Automated reporting, on the AI & Automation side, puts that data into readable dashboards. One produces honest measurement, the other presents it: without clean tracking, the prettiest report shows false numbers.
Is server-side tracking really necessary?
Increasingly, yes. With third-party cookies disappearing, ad blockers and browser restrictions, classic client-side tracking loses a growing share of conversions. Server-side recovers that lost data and stabilizes campaign optimization. We assess at the audit whether your context justifies it.
Is it privacy compliant?
It is a central part of our work. We set up consent (consent mode), frame what is collected and respect the user's choice, in line with Canadian privacy expectations (PIPEDA). Good measurement and compliance are not opposites: it is a matter of clean implementation.
Do you work with companies outside Toronto?
Yes, across all of Canada. Tracking is deployed on your online tools, wherever you operate. Our studio is in Lyon, France, and we work with Canadian companies remotely, with check-ins on Eastern time.
Another question?
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