Lead scoring · lead grading
Lead scoring assigns a score to each lead based on its profile and behaviour, in order to prioritize those most likely to become customers.
A concrete example
Example
A lead who matches your target, has opened three emails and visited the pricing page gets a high score: the sales team handles them first.
Why it matters
Without scoring, every lead gets the same treatment and the sales team burns out on cold contacts. Scoring, especially assisted by AI, concentrates effort where it pays.