Meta Ads for Toronto businesses: Facebook & Instagram that convert.
Where Google captures demand, Meta creates it. We design and manage your Facebook and Instagram campaigns to generate demand and leads, with creative that stops the scroll and targeting that does not waste, for businesses in Toronto and across the GTA.
On Meta, the creative makes the performance.
Facebook and Instagram do not show your ad to someone who is searching: they place it in a feed. Everything comes down to the first second, the message and the image. A successful Meta campaign is 80% creative and targeting, 20% technical settings.
Our role: turn your offer into creative that hooks, serve it to the right audiences, and measure the real result (lead, sale), not likes. We create demand and capture it, without burning the budget on useless impressions.
This expertise is part ofAcquisition & Lead GenA complete Meta setup, from creative to conversion.
Every piece serves performance: create demand, capture it and measure it cleanly.
Strategy & audiences
Define who to target (interests, lookalikes, retargeting) and the campaign structure that fits your goal and your budget.
Ad creative
Visuals and videos that stop the scroll, iterated and tested continuously. The real performance lever on Meta.
Conversion campaigns
Generate leads and sales, not just reach, with clean conversion tracking.
Retargeting
Bring back warm visitors and audiences at the right moment, without hammering them.
Pixel & Conversions API
Reliable measurement despite tracking restrictions: pixel, Conversions API, server events. We measure the lead, not the impression.
Creative testing
Test messages, formats and hooks continuously so the best converters rise to the top.
Budget management
Move budget toward the campaigns and creative that pay, and cut what does not perform.
Four steps to campaigns that pay back.
A results-first method: we test fast, keep what works, cut the rest.
Framing & creative
We define the offer, the audiences and the creative angle. We produce the first creative (visuals, videos) built for the feed.
Launch & tracking
Pixel and Conversions API in place, campaign structure, first targeted delivery across Toronto and the GTA or wider depending on the goal.
Tests & iterations
We test creative, audiences and messages, identify the winning combinations and scale what converts.
Management & reporting
Clear reporting (leads, cost, ROAS), decisions on the data, continuous budget optimization.
The tools we operate every day.
Measurement and creative, the two pillars of a profitable Meta campaign.
- Meta Ads Manager
- Conversions API
- Meta Pixel
- Google Analytics 4
- Creative tools (Canva, Adobe)
- Looker Studio
Reach that becomes measured leads.
Orders of magnitude observed on the Meta Ads accounts we manage. They vary with the market, the offer and the budget.
- -28%cost per leadafter creative iterations
- 3xclick-through ratewith tested creative
- 100%of conversions trackedpixel + API
- 48 hrsto launchfirst campaigns
On Meta, the best targeting cannot save weak creative. Our craft is doing both: a message that hooks, served to the right audience, and measured down to the lead.
Test before you commit
Free tools to put numbers on your acquisition channels and see where you stand against your market, before you even talk to us.
Acquisition simulator
From ad budget to signed customer: the whole chain, at a glance.
Use the tool StudyAcquisition benchmark
Cost-per-lead, conversion and ROAS benchmarks for your industry, based on 2025 data.
See the benchmarks Checklistacquisition audit
Close to 30 checkpoints to audit your campaigns, your tracking and your lead follow-up.
DownloadThe questions we hear most about Meta Ads.
What's the difference between the Meta Ads expertise and the Acquisition service?
The Acquisition service is the global offer (generating leads across every paid channel). The Meta Ads expertise is the precise discipline of Facebook and Instagram advertising: creative, audiences, retargeting, measurement. It sits inside the Acquisition service, often alongside Google Ads.
Google Ads or Meta Ads, which should we choose?
They serve different moments: Google captures existing demand (people searching for your service), Meta creates demand and builds awareness with targeted audiences. Depending on your offer and market, we favour one, the other, or the combination. We decide after the audit.
Do we need a lot of creative?
On Meta, creative is the main performance lever. We start with a few angles, test, and refresh the winning creative regularly to avoid fatigue. It is continuous work, not a one-shot.
How do you measure results despite tracking restrictions?
We set up the pixel AND the Conversions API (server-side measurement) to keep lead and sale tracking reliable despite iOS and the end of third-party cookies. We manage on the real cost per lead.
Do you work with companies outside Toronto?
Yes, across all of Canada. Toronto and the GTA are our anchor market, and our studio is in Lyon, France: we work with Canadian companies remotely, with check-ins on Eastern time. The campaigns target whatever region your business serves.
Another question?
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