Qualified demand, not wasted clicks.
We turn your Google Ads, Meta and LinkedIn budgets into measurable sales inquiries. Clean tracking, restructured accounts, weekly optimization: every dollar is tied to an outcome. Managed acquisition for companies in Toronto and across the GTA.
A clean account is worth twice the budget.
Most Google Ads and Meta accounts we audit burn 30 to 50% of their budget on off-target queries, poorly segmented audiences and incomplete tracking. Before you spend more, we recover what you are already paying for.
- -38%
- 2.3x
- 100%
This service is for you if:
You're burning budget with no visibility
An account inherited from a former agency, fuzzy conversions, no CRM feedback: you are paying, but you cannot tell what is actually working.
You're launching paid acquisition
You have a proven offer and need a clean launch from the first dollar: account structure, tracking, creative and landing pages that hold together.
You want to scale what works
You have proven a channel and want to push it further (multiple regions, brands or business units). We structure the accounts to absorb scale without losing quality.
Accounts that are clean and manageable.
Not vague "campaign management" but deliverables you can identify, measure and keep using even if we left the engagement tomorrow.
Account audit & restructuring
A complete diagnosis (traffic quality, structure, negative keywords, audiences, creative, tracking), then a rebuild into a high-performing account structure aligned with your sales cycles.
Multi-channel acquisition strategy
Selection of the right channels (Search, PMax, Meta, LinkedIn, YouTube), budget split, testing plan and a monthly roadmap aligned with your sales pipeline.
Tracking & conversions
GA4 plus Google Tag Manager (often server-side), Meta CAPI, LinkedIn Insight Tag, offline conversions from your CRM. Every lead is attributed to the channel and the creative that produced it.
Creative & landing page production
Visuals, short videos and copy tested in variants. Dedicated landing pages (see Websites & Landing Pages) so campaigns support conversion instead of dumping traffic on the homepage.
Continuous optimization
Weekly management: creative tests, audience adjustments, negatives, bids, bidding strategies, scripts. Budget moves toward what converts, without waiting for month-end.
Remarketing & nurturing
Ads plus email/CRM sequences to bring back visitors who did not convert, revive lukewarm leads and build consideration before the sales inquiry.
Four steps, one short cycle.
We start from your existing account (or a clean launch), wire up the tracking, then optimize every week. You get a weekly check-in, a shared dashboard and decisions you can trace.
Audit & framing
A deep dive into the existing accounts, the CRM and the conversion history. We identify the budget leaks, the tracking blind spots and the priority opportunities.
Clean tracking
GTM rebuild, server-side deployment where relevant, GA4/CAPI event mapping, offline conversions from your CRM. Until tracking is reliable, optimizing is guesswork.
Campaign launch / rebuild
Account structure, audiences, creative and landing pages rebuilt. A phased rollout so nothing that already works gets broken.
Weekly optimization
A review every week: creative tests, budget reallocation, bidding adjustments, negatives, audiences. Monthly reporting focused on business outcomes (qualified leads, CAC, ROI), not vanity metrics.
Paid acquisition does not tolerate ambiguity. Until you know exactly which campaign, which audience and which creative bring in revenue, you are not managing a budget. You are betting it.
What actually changes in your pipeline.
Median figures observed in 2024-2025 across B2B and B2C SMBs. They vary with your market, your offer and your starting point.
- -38%cost per leadat constant budget
- 2.3xqualified leadsvs. 3-month baseline
- +47%conversion rateafter landing page rebuild
- 30 daysto stabilize the acquisition cost
The disciplines behind our Acquisition & Lead Gen offer.
Each expertise goes deep on one specific lever of this offer, for businesses in Toronto and across the GTA.
Test before you commit
Free tools to put numbers on your acquisition channels and see where you stand against your market, before you even talk to us.
Acquisition simulator
From ad budget to signed customer: the whole chain, at a glance.
Use the tool StudyAcquisition benchmark
Cost-per-lead, conversion and ROAS benchmarks for your industry, based on 2025 data.
See the benchmarks Checklistacquisition audit
Close to 30 checkpoints to audit your campaigns, your tracking and your lead follow-up.
DownloadThe questions we hear most.
What's the minimum media budget to get started?
We recommend at least $2,500 per month in media spend for managed ads to make sense. Below that, Google and Meta's algorithms do not get enough signal to optimize, and the management fee becomes disproportionate to the upside.
Do you run Google and Meta only, or LinkedIn and TikTok too?
Google Ads (Search, PMax, Display, YouTube), Meta Ads (Facebook, Instagram), LinkedIn Ads and TikTok Ads. The channel is not a doctrine; we choose based on your offer, your audience and your sales cycle.
How are your fees structured?
An initial setup (audit, tracking, campaign rebuild) as a fixed fee based on scope, then ongoing management as a monthly retainer or a percentage of media spend. We send a detailed quote after the first call, sized to your volume and goals.
Who produces the creative and the landing pages?
We do, in-house at the studio. Visuals, short videos, copy and landing pages are all built with performance in mind. We can also work with your existing team or agencies if you prefer.
How do we know a campaign is actually working?
With clean tracking and offline conversions from your CRM, we attribute results down to the qualified lead and the closed revenue, not just the submitted form. It is the only way to manage a budget intelligently.
Another question?
Talk to an expert