schema.org · markup · rich snippets
Structured data is standardized code (schema.org) added to your pages to describe their content to machines: local business, service, FAQ, reviews, article. Classic engines use it to enrich your results (stars, expanded FAQs), and AI answer engines use it to cite you with accurate facts.
A concrete example
Example
A page with FAQ markup can show its questions directly in Google; a marked-up business page gives AIs your name, area and rating with no risk of misreading.
Why it matters
It is one of the few levers that serves both visibilities at once: rich results attract more clicks on Google, and clean data raises your odds of being cited correctly by ChatGPT, Gemini or Claude. The implementation is technical but one-off.
Frequently asked questions
- Which schemas should a local business prioritize?
- LocalBusiness (or its trade variant) with name, address, hours and area; Service for your offerings; FAQPage on pages that answer questions; and AggregateRating only if the displayed reviews are genuinely yours, on that page.
- How do I check my markup is correct?
- Google's rich results test validates syntax and eligibility. Our on-page SEO audit also detects the presence and errors of markup on any URL, live.