Is your acquisition actually profitable?
Run the whole chain, from ad budget to net profit. A complete model, calibrated on real market benchmarks and on our own results: how many clicks become leads, how many leads become customers, and what is really left at the end.
Three minutes, a clear picture
Most companies manage their advertising on click volume. We reason across the whole value chain: the click, the lead, the customer, then revenue and margin. This simulator rebuilds your acquisition funnel step by step, calculates your CPL, your acquisition cost, your ROAS and your real net profit, and shows the effect of an optimized setup.
- 01Enter your situationYour industry and a few numbers are enough to get started.
- 02See the impact liveThe result and the comparison update with every adjustment.
- 03Take actionGet your personalized action plan, quantified and prioritized.
Pre-filled with the industry's 2025 Google Ads benchmarks (CPC $4, ROAS 3.2×). European benchmarks, converted.
Every stage recalculates live. We optimize bids on real revenue (offline conversions), not on clicks.
Indicative estimate, based on our median results and on market benchmarks (Google Ads, Gartner, 2025 studies). Your real numbers depend on your offer and your starting point. We refine them during an audit.
What you should know
What is a full-funnel simulator?
Instead of looking at a single metric (CPL or ROAS in isolation), it rebuilds the whole chain: how many clicks your budget buys, how many become leads, how many leads become customers, and what that generates in revenue and net profit. It is the only way to know whether your acquisition is truly profitable.
Where do the industry benchmarks come from?
The cost per click and average values are pre-filled from the 2025 Google Ads benchmarks (WordStream / LocaliQ), converted from the published figures. They are orders of magnitude: adjust them with your own numbers to get a result closer to your reality.
How do you improve acquisition profitability?
By acting on every step: lower the cost per lead (targeting, tracking, creative), raise the conversion rate of your pages, improve your closing, and above all steer bids on real revenue through offline conversions. That is exactly our method, and it has let us cut costs per lead in half.